1. What were the advantages of the McDonalds restaurant switching to an assembly-line type of operation?
- The company managed to cut costs by laying off many workers and reducing the menu items
- Each worker specialized in one job and hence received low wages and was easily fired.
- Food preparation became easier and faster with a compromise on quality
2. 80% of the U.S. beef market is controlled by four companies. List 2 of them:
- Tyson
- Swift
3. Describe how the label names placed on meat and dairy products are misleading.
They give a false image of the production system by showing beautiful green fields, pictures of farmers, streams, fenced barns, and green grass. This representation is deceiving because the products are not farms but are rather produced by 3-4 companies.
4. List 2 health issues faced by chickens as a result of hormone-induced accelerated growth and confined living conditions.
The chicken experience rapid growth and put on excess weight in a short time making it difficult for their bones and internal organs to support the weight.
The chickens are more susceptible to bacterial infections leading to the overuse of antibiotics.
They live in their own filth
5. Explain briefly why chicken farmers are economically bound to the large companies, Tyson and Perdue.
The farmers are bound to the large companies due to the huge debts they take to build poultry houses and run the business. The companies also constantly pressure farmers to upgrade to new systems, forcing them to take more loans, which increases dependability on the company.
6. Why do you think Perdue's employee, Carole, let the cameras inside? What happened to Carole?
Carole was already tired with raising chicken in the wrong way and wanted to let the world know the dangers they were exposed to by consuming the food. Her actions made Perdue demand for an upgrade to a newer and more ventilated system that was costly. When she failed to comply, Perdue terminated her contract.
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