An Overview of International Retailer - Payless Shoe Source at C3 Mall

Introduction

Payless shoe source Inc. is considered to be one of the self-serve fashion which has been over the time focused on low-cost shoe retailing. The company was founded in the year 1956 in Kansan. Over the time it has since expanded significantly to capture both the domestic and international markets. Overall, it has about 4,500 stores. The firm currently seeks to c compete effectively in its industry. It aims to improve on its competence by bringing to market differentiated and trend-right merchandise into the market.

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By the year 2009, the firm had reported $2.576 billion in sales. This made it capture the large percentage interim soft cost leading to the footwear market. The firm is currently well represented in all the 50 states.

Industry Competitiveness

The following diagram is an example of the life cycle of the company

Currently, the firm is at growth stage approaching its maturity state. This stage is particularly significant in the establishment of the product position in the market. It is characterized by increased sales and constantly improving profit margin. Belonging to afoot ware industry whose product lifecycle is also recorded at growth state the company, therefore, faces a lot of completion. The competition that it faces ranges from the upcoming firms and well-established firms in the industry. Apart from strong competition at this stage, other chalets that the fair faces include: Labour prices and the issue of different marketing approach.

Overview of National Retailer - Kristina's

Kristina is one of the nationwide chains of shoe store located in Trinidad tobacco. The motto of the firm is "the right at the price every day. The firms head office is located in the uptown of port Spain. The place is considered to be the hub of the business in the region. At the stores, the firm's merchandise is tastefully disliked in comfortable stings. In addition, it has experienced helpful and knowledgeable staff who are ever ready to assist the customers. They normally encourage their respective c customers to be visiting the store so as to get the personnel an attention that they since deserve. It has its warehouse facilities located in Fredrick settlements, Caroni. The place is easily accessible from all the region in Trinidad. Al the diverges of the company are made using the firms fleet soft vehicles. As one of the leading in the foot ware industry in the country, the firm maintains an outstanding service in both the wholesale and the distribution to cafes, restaurants longest and bars through the country. It also exports some of its products to another Caribbean island which provides an excellent market for the firm. One of its branches which been since developed is the C3 center. The C3 is considered to be one of the newest world-class shaping and entertainment destinations. It is considered to be the largest mall in the region with over 650,000 feet

Target Market

Geographic Most of the firm's customers are considered to be urban dwellers.

Demographic

Demographically, the firm tugged women of the ages 16 to 49. Apart from the women, the firm also products for both kids and men. These demographic market of the company are considered to be individuals who are mostly having an income of less than $75,000 USD. This kind of target market is considered to be such an ideal since the group found within this particular bracket are known to be expressing themselves through fashion. Economically, the firm target the middle-class incomes.

Psychographic

Middle-class economic initials who want to remain trendy in the market. It also looks at an individual whose self-esteem is really boosted by the level or how fashionable they are.

Behavioral

These are fashion-centric individuals who will go an extra mile spending just to remain trendy in the society.

Analysis of the Retail Mix

This section will look the 4ps of the company. It will look at the place, product, promotion, and price of the firm's products.

Products: the products of the firm are divided into men, kids and women products. For the women, the major products which are found in this section comprise of boots and booties, dance shoes, fats, pumps and heels, sandals, sneakers and athletic shoes, party and wending shoes. The men s categories comprise of boots, casual shoes, sandals, dress shoes, simpers, snicker and athletic shoes. The kid's shoes comprise of the following deadpanned nine-note gender of the kid; boots, casual shoes, dance shoes, sandals, sneakers and athletic shoes.

Price: the prices of the shoes depend on the size and the quality of the shoes. The possible size of the firm ranges from size 5 to size 10. One of the pricing strategies which has been over the time used by the firm is product line pricing strategy. In this case, the management of the firm is normally set to the prices steps between various products ion a products line which is based on some of the cost differences between the products and the aspect of customer evaluation of the various features and that of the competitor's price. Also, the firm has been using both psychological and reference pricing strategies in psychological pricing, the prices indicate or speak something of the particular products which the company is offering. For instance, most of the prices of the firm will be quoted at $19.99 rather than $20. In most cases, the majority of the customer will tend to think that the price of the product which is quadrat .99 is way cheaper than that of the $20.

Place: currently the firm operates in over 4500 stores. The particular store in location is the C3 mall. The C3 Trinidad and Tobago newest world-class shopping and entertainment destination which has over 650,000 square feet. The location provides the firm with a lot of customer base.

Promotion: most of the promotion of the company are carried out both print and digital media. Currently, the firm has also been using social media to reach out to its potential customers. It has also developed an online platform where the customers can check for themselves available products which they are offering.

Merchandise Range and Assortments

The products variety of the store at C3 is specialized. The offered products are arranged interim for women, men, and kids foot ware. All these are also associated with the price tags which is laced with the description of all the products into that are available in the store. All the products that are offered internationally are also offered in the store at Trinidad da. However, the prices might vary depending on the target market destination.

Retail Communications - Common Communication Platforms

The firm has a way of reaching out to its esteem customers and poteen tile investors in the market. It has been closely involved in advertisements. In the advertisement, the firm uses both the print and the bra brad cast. It has also packed it procures which entails the necessary information regarding the products and services which is offered by the firm. For public rations, the firm is mainly involved with the communion outreach programs. As a way of communication, the firm is also involved with the incentives programs the major incentive programs which have been utilized by the firm include the discount allowance and sales promotion weeks. This, however, is mostly done on the firm's online platform.

Store Layout, Design and Visual Merchandising

The firm is located in malls, shaping strips, street facing addresses. One of the malls which the firm has established its branch is tie C3 mall its logo design in this particular location is described in the diagram below

The exterior design of the company located at the C3 mall is depicted in the figure below

The commercial retail units of the company have been never the time been described as long narrow boxes. Some of which are in most cases irregularly shapes spaces. Some other units which are significantly displayed Intel store an include Conner inputs, angle units corridor island units

Customer Service and the Facilitating Services

The firm has been able to get most of its customer based on the type of customer service that it offers to its clients. It has been able to get some of its referral because of the excellent previous customer care and service that a client had once received from the store. O looking at they form website, most of the customers rating ranges from 4- 5 on a scale of 1-5.

Format and Locations

Currently, the firm operates in over 4500 stores. The particular store in location is the C3 mall. The C3 Trinidad and Tobago newest world-class shopping and entertainment destination which has over 650,000 square feet. The location provides the firm with a lot of customer base

Its layout in the store can be described by the diagram below

The exterior view of the shopping mall can is well described in the diagram below

Pricing Strategies and Tactics

The prices of the shoes depend on note size and the quality of the shoes. The possible size of the firm ranges from size 5 to size 10. One of the pricing strategies which has been over the time used by the firm is product line pricing strategy. In this case, the management of the firm is normally set to the prices steps between various products ion a products line which is based on some of the cost differences between the products and the aspect of customer evaluation of the various features and that of the competitors price also, the firm has been using both psychological and reference pricing strategies in psychological pricing , the prices indicate or speak something of the particular products which the company is offering . For instance, most of the prices of the firm will be quoted at $19.99 Rather than $20... In sot case majority of the customer will tend to think that the price of the product which is quadrat .99 is way cheaper than that of the $20.

Analysis and Findings

The basic comparison can be seen in the layout of the firm compared to that of the nation foot ware compare. The following diagrams bring the clear distinction between the two in te...