2 Companies' Strategies for Product Promotion & Brand Recognition - Essay Sample

Introduction

Some of the ideas used by the two companies which can be borrowed in other industries include; staging of high-quality products to customers through ways like wholesale channels, licenses and independent distributor bodies, brands, websites, and stores. Best consumer product promotion ways that lead to brand recognition and goodwill should be emphasized.

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Use of celebrity endorsements as a way of presenting products to the consumers hence resulting in inadequate coverage of media. Brand personalities are a factor that enables industries to perform marketing effectively and to secure an acceptable and positive image among consumers, thus attaining differentiation from their competitors (Wilkinson et al., 2016).

In comparing the two footwear and apparel companies in terms of the target customers, Nike company mostly targets athletes who are professionals, the amateur athletes and casual clients and selling of their wares to a more significant number of retailers thus capturing a large consumer percentage while Under Armour targets the young upcoming generation and clients who want an active kind of lifestyle.

Nike company deals with the identify geographical market regions which are subdivided into developing and developed where it sales its wares, it has gone as far as developing stores in these markets and also doing online selling as well as through retailers while Under Armour focuses majorly on the use of e-commerce platform and use of distributers locally in the identified markets (Kimura et al., 2019).

McDonald and Chik-Fil-A's Companies

The two firms are dealing with competitive concerns that are complex but in the short run. It's essential to focus beyond the current ideal situations and identify levels that will distinguish between the winning and losing firms in the coming generation. It is important to note that a firm like McDonald's has a long-term taken strategy like increasing the organizational learning rate through making its product and process efficiency in a static and enduring way (Kimura et al., 2019). It has identified and introduced the new technology of mobile app to counter its Chick-Fil-A's strategy. More discovery and adaptation on its part are needed through various platforms like the use of sensors, artificial intelligence, and digital platforms to increase its learning opportunities to archive high levels of effectiveness and efficiency.

It is also clearly distinguished that both the firms should leverage their ecosystems through the adoption of diverse perspectives on their strategies through ways like indirect monetization, external orientations, co-evolution, and embracing common platforms (Whitaker et al., 2019). Each company should critically identify the role it can play in its ecosystem and be impactful in broad value creation.

Both firms must span both the digital and physical world in addition to the current strategies they use. For a fast and strategic realization in growth, the firms should subscribe to the new opportunities that come with digitizing the physical, which can realize success through internet usage and artificial intelligent systems. Through this, Business to Business and other business that entails specialized assets will surface.

Samsung and Apple Companies

In comparison, the two companies, Samsung and Apple, there is substantial information on their product promotion strategies. Taking Samsung as an example, it is clear that it struggled more to ensure its products are at the top. Its various ways that involve Personal Sales, Publicity, Marketing, Branding, Advertising, sponsorship, and developing new technological techniques and tools realized its market position. Customer satisfaction in terms of tests created a need for its advancement and evolution of new sophisticated gadgets to retain its position against Apple Company. In terms of price strategy, Samsung Company uses two prime strategies: Skimming price that entails sell of products at a higher price at the introductory stage, then reduces the price over time, thus increasing levels of profit margin and faster recovery of associated costs involved. The second strategy is the Competitive pricing strategy that entails placing prices based on the prevailing completion in that it sets prices at a quick rate with low effort requirement (Almutairi et al., 2019).

Apple Company's promotion tactic majorly aims at a particular group of customers. The use of its products and services gives it a sense of belonging and elegance. The tactic is experience-oriented and not product-oriented. Other tactics that have been enabling factors for its survival in the market place are: challenging the design of the company's logo, the personification of the company products and services, client experience creation effects, the effect of being part of a particular class level and creation of an actual product and company aura (Dukosta et al., 2018).

References

Almutairi, M., Mehta, S., Al Rashidi, F., Villa, M. A., & Anggawinata, F. (2019). Analysis of Samsung's internationalization process and the strategies implemented to generate an effective positioning of its brand and products in foreign markets. Journal of the community development in Asia, 2(1). //ejournal.aibpm.org/index.php/JCDA/article/view/340

Chandra, A. Nike vs. Under Armour: Strategy Comparison. About the publishing institution. //www.mlafgcw.org/pdf/NIKE_VS.PDF

Dukoska, K., Dukoski, S., & Stojanova, M. (2018). MARKETING TRICKS AS A POSSIBILITY TO INTRODUCE NEW CLIENTS AND INCREASE REVENUE. Knowledge International Journal, 23(4), 993-997. //ikm.mk/ojs/index.php/KIJ/article/view/1624

Kimura, R., Reeves, M., & Whitaker, K. (2019). The New Logic of Competition. Boston Consulting Group, 3, 19 //image-src.bcg.com/Images/BCG-The-New-Logic-of-Competition-Mar-2019-R_tcm15-217080.pdf.

Wilkinson, K. (2016). Establishing Control over Competitive Market Spaces through Strategic Branding and Messaging in Niche Markets: A qualitative content analysis of Under Armour and Nike's female and soccer market strategic communications. //cdr.lib.unc.edu/concern/honors_theses/70795d08r