UNIQLO: Enhancing Lives Through LifeWear Text Presentation - Essay Sample

Introduction

Selecting the appropriate type of text proves handy when an organization wants to reach a broader audience. To achieve this goal, organizations must customize their text presentations in a manner that appeals to the target audience. The text's presentation that an organization chose must focus on capturing the attention of the audience and motivate anyone reading it. To boost its purpose of positively contributing to the society, UNIQLO LifeWear, a company majoring in the sale of clothing, has launched a project titled 'The UNIQLO Selfless Selfie to support the talented people who share its desire of positively impacting the society. This paper will analyse the presentation to understand the designer's approach to capturing the audience.

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The designer used a flyer type of text. The first distinctive aspect of the work is its primary image consisting of different-sized depictions. On the left-top corner of the flyer, the designer shows two happy faces of the same person, one image standing on the arms of the other. While the smile on the face of the larger image indicates the desire of UNIQLO Lifewear to promote the talents in the society, the smile on the smaller image signifies the prospects of the talented society members. The designer uses the same model to show similarity in the potential of every person.

The prominent stylistic device in the wok is symbolism. The slogan, 'I give my #3DSelfies to solving helplessness indicates the commitment of UNIQLO to help those who need support. Also, the use of the icon to represent pledges, selection to take part in the exhibition, and celebrating the invitation illustrates the love, positivity, and fulfilment that participants in the initiative get. The author also shades the two types of images, human and non-human, with a perfect combination of red and white colours. The two colours represent livelihood and peace that accrues to the organization and the society after the successful implementation of such initiatives. Also, how the author describes the need for the effort accurately paints its essence in the readers' minds.

Similarly, the author uses the approach in symbolism to set the tone. Throughout the presentation, a reader identifies livelihood. The author lays down ideas in a manner that entices the audience. The slogan and descriptions of the procedure of the initiative, starting with snaps shots up to celebrations, are also lively. The author tactically skips their placement. Despite its impact, the arrangement portrays livelihood and fulfilment the organization gets during and after the execution of societal support initiatives. Anyone reading the work is welcome by a smiling face, a captivating description of the purpose of the work.

The work explicitly focuses on the theme of selflessness. Right from the design of the heading to elemental layout and explanation in words, the author indicates the purpose of the project, the need to selflessly help society's talents, which should, in turn, positively impact the community. The organization encourages those who desire to take part in helping the homeless. The author tailored the text right below the heading to draw attention to homelessness. The title and the slogan effectively reinforce the need to support the need to help the needy.

Lastly, the structure of the flyer is its structure. The designer strategically arranged the images and strategically used different fonts at work. Using a larger font heading on top, implanting the human pictures to the left, and the descriptions of the steps in a line at the bottom are quite strategic. A combination of their red colours is eye-catching and creates an impression that appeals to the eyes of anyone glancing at it.