Uber Compaby is an American international worldwide service provider for transportation established in 2009 by Garret Camp and Travis Kalanick, with the idea it is likely to ride with the push of a button (Pelzera, Frenken, & Boon, 2019). The company provides a channel where consumers can contact the drivers in their locality for a taxi service.
Uber PESTLE Analysis
The PESTLE analysis is a tactical tool used to assess these external factors and their influence on the organization's business model, growth curve, and its business case and market plan (Hsieh, 2019).
Political and Legal Factors
Uber Company began operation in 2009 (Newcomer, 2019). According to the government policies then, there was vagueness, if the business model fell in the service, IT or taxi sector (Sherman, 2018). The company was influenced by political and legal questions like whether minimum wage policy would be adopted, whether rules and regulations should be the same for Uber and other companies, whether the drivers should hold a driving license among other questions (Smith, 2018)
Uber's economic model depends on sharing economy between the organization and motorists, creating plenty employment opportunities for the drivers who had no medium of finding their customers. The model has also overcome the charging issues with traditional taxi companies (The Conversation, 2019).
Uber services are internationally accepted and recognized. Customers opt for the company cabs due to their reasonably lower fares and quality services (Tophan, 2019). Additionally, Uber social image is also influenced by motorist's professional ethics and competitor's marketing plan. Uber users share their travelling experiences on social media which encourage new users to choose it.
Technology has been fundamental for Uber both internally and externally- internally since the organization uses outstanding technology in its mobile application and externally, since the progression in technology aided the company obtains new users.
Uber Company has taken up environmental friendly initiatives in numerous forms such as UberPool- reduction in traffic congestion by carpooling and UberGreen- using electric cars to reduce pollution.
Hsieh, B. (2019). Year in Review: 2018 highlights from Uber Open Source. Retrieved from https://eng.uber.com/uber-open-source-2018/
Pelzera, P., Frenken, K., & Boon, W. (2019). Institutional entrepreneurship in the platform economy: How Uber tried (and failed) to change the Dutch taxi law. Environmental Innovation and Societal Transitions, 2(1), 112-121.
Newcomer, E. (2019, February 15). Uber Revenue Growth Slows, Losses Persist as 2019 IPO Draws Near. Retrieved from https://www.bloomberg.com/news/articles/2019-02-15/uber-results-show-revenue-growth-slows-amid-persistent-losses
Sherman, L. (2018, July 18). Is Uber For Everything A Good Thing? Retrieved from https://www.forbes.com/sites/lensherman/2018/07/17/is-uber-for-everything-a-good-thing/#3ace71d510ef
Smith, Y. (2018, December 10). Uber Is Headed for a Crash. Retrieved from http://nymag.com/intelligencer/2018/12/will-uber-survive-the-next-decade.html
The Conversation. (2019). Work in the 'gig economy': one-night stand or a meaningful relationship? Retrieved from https://theconversation.com/work-in-the-gig-economy-one-night-stand-or-a-meaningful-relationship-111047
Tophan, G. (2019, February 26). Uber survives legal challenge brought by London cabbies. Retrieved from https://www.theguardian.com/technology/2019/feb/26/uber-survives-legal-challenge-london-black-cab-drivers
Cite this page
Uber PESTLE Analysis Paper Example. (2022, Dec 04). Retrieved from https://proessays.net/essays/uber-pestle-analysis-paper-example
If you are the original author of this essay and no longer wish to have it published on the ProEssays website, please click below to request its removal:
- Evaluation Essay on Apple: Leading Innovation With Unique Products and Digital Content
- How the Psychological Contract Can Be Integrated in Skyline International
- Research Paper on Mai Dubai Company
- Essay Sample on Management of a Business
- Globalization and Technology: Case Study of Walmart Paper Example
- Employment and Labor Laws Essay Example
- Public vs Private Managers Essay