"The Greatest Movie Ever Sold" by Morgan Spurlock Paper Example

1. Summarize the purpose of this 'movie".

Media in the recent age is an inevitable element for successful marketing. The movie "The Greatest Movie Ever Sold" by Morgan Spurlock is a satire documentary presenting brand selection, product placement, marketing, and advertisement. Through product placement, Spurlock can secure sponsorship for the movie. The movie revolves around the slogan "He's not selling out, he's buying in" The primary purpose for this film was to sell the idea by Spurlock on the essence of using particular products in the Hollywood movies as a form of marketing. Through the help of the used products, Spurlock can fully fund the movie production showing the importance of advertisement in media technology as presented in traditional livelihood. Spurlock goes bout with his daily activities laying emphasizes on the use and dependence on certain products as a marketing or advertisement strategy.

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2. How does the movie portray product placement?

Product placement in the movie "The Greatest Movie Ever Sold" is portrayed on the essence of film production funding. With the advertisement element on product placement, Spurlock makes it the central focus of the movie. In the movie, Spurlock can portray product placement as a principal element in making film production in Hollywood to be advertisement oriented. Through the partnership between the filmmakers and the ad companies, more people can receive more access to advertised and marketed products and services as presented in the movie. Therefore, utilization of the elements of product placement helps Spurlock produce his marketing and advertisement idea with the help of different companies through partnership in product placement throughout the movie (Holden, 2011). In the placement, he can drive the point home to the audience on the essence of using certain products as a way of livelihood.

3. The movie talks about being a "sell out"...what is a sell out in your opinion?

In Morgan Spurlock's movie "The Greatest Movie Ever Sold" the theme "sell out" is developed in the philosophy that marketing partnership helps sell out the filmmaker's idea. The collaboration between the movie maker and the product sponsors helps sell out their collective interests to come up with mutual benefits from the full funding of the film and the exposure of the product ads to the target customers watching the use and marketing of certain products by Hollywood stars increasing their popularity.

4. How do you feel about product placement and this type of advertising?

Product placement as the primary form of advertisement is an enticing was of reaching target market potential and increasing product popularity because this form of ads goes beyond the standard commercials that are brief. Through product placement in movies and other essential scenarios in life helps boost the demand of certain products to the potential customers because they can associate with the actors that are in constant use of particular product throughout the movie. Product placement is thus a better method of advertisement because it gets a better clinch on target clients reality about certain products use to realize the advantages and disadvantages. For instance, when during the movie Spurlock sticks to use of McDonald products, he concludes on the dangers of overdependence on fast foods to human health.

5. List some possible reasons why several of the companies did not want their product in the movie.

Some companies would not want their products to be featured in the move because they do not want to invest in the funding of the film as a form of advertising and marketing strategy for fear of negative publicity. Others will not want to associate their products with the movie because they are not content with this method of ad as the most productive because Spurlock makes both negative and positive publicity of the use of certain products to create awareness of the potential use of this products unlike orthodox marketing and advertisement that only publicize the positive attributes of the products being introduced to the marketplace.

Works cited

Holden, Stephen (April 21, 2011). "Pom Wonderful Presents: The Greatest Movie Ever Sold (2011) - NYT Critics' Pick". The New York Times. Retrieved 2011-09-30.

The Greatest Movie Ever Sold http://www.boxoffice.com/statistics/movies/pom-wonderfuls-greatest-movie-ever-sold-2011.