Research Paper on Apple Inc Business

Paper Type:  Research paper
Pages:  13
Wordcount:  3435 Words
Date:  2022-07-15


Apple is an American transnational corporation that designs and markets consumer electronics, computing machine packages, and personal computing machines. Apple headquarter was established in Cupertino, California on April 1, 1976, and incorporated on January 3, 1977, the company was antecedently named Apple Computer, Inc. for its first 30 old ages, but removed the word Computer” on January 9, 2007, to reflect the company‘s on-going enlargement into the consumer electronics market. The founder of Apple was Steve P. Jobs, who was born in the U.S. Steve P. Jobs was Apple's main executive officer and CEO.

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The company‘s best-known hardware and package merchandises include iMac, iPod, iPhone, iPad, MacBook, iTunes, and operating system illustrationof the latest engineering IOS6. In August 2010, the company operates 301 retail shops in 10 states and an online shop to sell its ‘ merchandise. Apple is 1 of the largest companies in the universe and the most valuable engineering company in the universe compared to Microsoft. Apple is a consumer goods company and hence measuring its value requires understanding its merchandise and consumers. Apple confronting this hard job because it competes with many different companies throughout the different industries it takes portion in.

In add-on, the thing must cognize about Apple is that a batch of imperativeness is associated with its CEO, Steve P. Jobs. He is seen as the designer of many of Apple‘s astonishing merchandise and the ground for their success. His presentations at Apple‘s media events are electrifying” and radical. Comparing a Steve Jobs presentation is about impossible. He is in a conference call his ain. His presentation is a superb presentation of ocular storytelling that motivate clients, employees, investors, and the full computing machine industry.

The company is committed to conveying the best electronic and communication device to consumers, pupils, authorities, and concerns through its advanced hardware and package. The company can plan and develop its ain operating system, hardware and package to supply its clients with new merchandise and solutions with superior ease of use.

Furthermore, Apple besides had gives many motives and wages to their employees and staff. The motive and wages that Apple gives, will give more bravery and assurance to their employees. Their employees will besides experience more happiness and satisfaction with their company, due to that, they are one of the pluses of the company, nonliabilities of the company.

Principle and Concept Applied

Theory X- is a negative position of people which assumes that workers lack aspiration, dislike work, runoff from duty, and have to be closely directed to work efficaciously ( DJ Ware, 2011 ).
Theory Y- is a positive position that assumes workers enjoy work, are self-motivation, are responsible, and apply self-discipline ( DJ Ware, 2011 ). Theory X and Y applied in Apple Inc.

Apple Inc. , as a successful organization, has its ain effectual ways to actuate the employees. Steve Job, the co-founder of Apple Inc. , was a perfectionist. He was ever considered to be a great incentive. He pushed his workers every bit far as they could travel and sometimes it didn’t stop well. Steve Job has been criticized many times for handling his employees harshly but many of his employees do acknowledge that they achieved things that they ne’er thought they could because of the force per unit area he put on them. He ever wanted to be certain he was doing the right determination so he would ever believe every possible pick option through before he made his executive squad and they frequently would reason the pros and cons of each thought before a determination was made ( Nathan Schiller, 2012 ). We could see that both McGregor X and Y Theory were being applied by Steve Jobs.

In X Theory, workers have to be driven to affect in a carrot and stick direction. Carrot and stick direction was applied by Steve Jobs to develop workers' possible. For illustration, when people do non stand for the Macintosh undertaking, he fired those that stand against him and hired other great workers. He kept those who can work with him tend to be loyal such as his A squad coders, executives, and interior decorators.

Steve Jobs used the McGregor Y Theory. This is because he would actuate the squad as a whole alternatively of merely pulling offing his staff. He believed that his workers would work to their full potency if given the right push which is sometimes why he treated them harshly. He believed his employees could be great and he wanted to see them win. For illustration, Ratzlaff, an original manager of Apple Inc. , had created a first-class design for iMac. This new design was non-supported until Steve felt impressed with his design. Steve Jobs congratulations Ratzlaff and he felt happy as Steve Jobs is an individual with a high outlook about no people could give him what he wanted.
Maslow‘s Hierarchy of Needs Theory – is the best-known motive theory proposed by Abraham Maslow which involves the demands in terms of ( Steve Denning, 2012 ):

  • Physiological: Food, drink shelter, sex, and other physical demands
  • Safety: Security and protection from physical emotional injury
  • Sociable: Affection, belongingness, credence, and friendly relationship
  • Esteems: Internal esteem factors such as position, acknowledgment, and attending
  • Self-actualization: Growth, accomplishing one ‘s possible, and self-fulfillment.

Below is an item program of illustration of Apple Inc. to fulfill each of these demands:

  1. Physiological demands: Apple Inc. provides sensible refreshment interruptions, work hours, and physical comfort for their employees to work.
  2. Safety demands: Apple Inc. has done a great occupation in giving for these demands, such as base compensation, safe working conditions, and benefits. They could still hold betterment in occupation security, which is to acquire rid of the menace that a batch of workers is afraid of losing their occupations because of their public presentation.
  3. Social demands: Apple Inc. has tried to better the environment between directors and employees. This could assist the person to see that the sense of belonging is of critical importance.
  4. Esteem demands: Apple Inc. satisfy their employee's esteem demands by turn outing them duty for import occupations, giving opportunities for publicity to higher occupation position, and acknowledgment from Steve Jobs. They ever guarantee their workers know that their part can assist in accomplishing the organizational ends.
  5. Self-actualization demands: Apple Inc. has ever provided originative and ambitious work to their employees through the merchandise they develop. If the challenging work is done absolutely, this could do their employees to experience that they are already in the topographic point they want where their self-realization is satisfied.

Apple Inc.‘s Goal-Setting Theory

The theory defines the critical relationship between ends and public presentation. Predictions that the most effectual public presentation seems to ensue when aims are disputed are supported by research when public presentations are evaluated and aligned to feedback on consequences, and credence and committedness are created. ( Fred C. Lunenburg, 2011)

The goal-setting theory is one of the procedure theories that is applied to Apple Inc. They are extremely focused on actuating their employees to carry through disputing task ends. The appropriate goals-setting direction within Apple Inc. is ever able to assist in clearing up public presentation outlooks. A foundation for behavioral self-management has been provided by Apple Inc. It could actuate the work public presentation and complacency of the employees within Apple Inc.

Expectancy Theory Applied in Apple Inc.

Expectancy Theory says that a single tends to move in a certain manner with the outlook that the act is followed by a coveted result. Anticipation is the effort-performance linkage; instrumentality is the performance-reward linkage, and valency is the attraction of the wages.

Apple Inc. uses outlook theory to actuate the employees to accomplish the ends which are measurable, come-at-able, and specific. Employees attempt to increase their occupation public presentation degree to acquire the valued wages.
However, it seems to be idealistic because most people perceive an extremely correlated between wages and public presentation. So, Apple Inc. is concerned with each of its employees and supplies them with good public assistance. This can better the public presentation degree of the employees although the wages are non as employees desired. Apple may guarantee that the employee can accomplish the aimed public presentation degree by observed the employee‘s ability to do the company operations more effectively.

Company‘s Operations/ Practices

Apple Inc. has ever been considered the most admired and advanced company today. They reveal that the employees‘ motive is a cardinal success factor. So, their employees are given inducements and wages to prolong high motive and surrogate originative thought.

Apple Inc. , for case, honor its employees by giving them a wage fillip of around 3 % to 5 % of their base wage, unless they fail to accomplish their mark. They try to prolong employees' motive and commitment. Apple Inc.‘s employees will have a free iPod Shuffle or iPhone as wages for their achievements.

As of July 2012, Apple Store employees have gotten pay rises of up to 25 percent of their salary because of great public presentation. In add-on, Apple CEO Tim Cook created a price reduction system. Under the new system, Apple Inc. employees received $ 500 off of a Mac or $ 250 off of an iPad. This price reduction, which can be used every three old ages, is available to all employees who have worked for the company for at least 90 years. Employees are ever acquiring a fixed 25 percent price reduction on Apple hardware.

Apple Inc. is a good illustration of an organization that is non merely capable of actuating employees to make some accomplishment, but besides of doing them willing to make. Apple Inc. fosters both intrinsic and extrinsic motives through organizational factors such as a civilization that encourages committedness that recognizes employees ‘ accomplishments and value by offering fiscal and non-financial inducements. A successful company ever comes with a wages system that involves both fiscal and non-financial inducements. This is precisely what Apple Inc. has done and this attack is proven to be effective.

Problem Encountered by Apple Inc.

Currently, Apple Inc. is listed in the ranking as one of the most valuable and largest companies in the universe. Apple Inc. has reached a milepost in some manner have thought unthinkable a decennary ago. Its rating surpassed $ 620 billion, doing Apple Inc. the most valuable company in history. But, as the stating goes by, ‘When you are on top, everyone wants to strike hard you off your base, and this is true for Apple Inc.

The biggest job Apple Inc. faces in the footings of motive and wages is the decease of Steve Jobs strives along the decease of ends, intents, and thoughts that were created by Steve Jobs. This impacted non merely employees but besides the provider and clients. People's uncertainties and delays for the public presentation of Apple Inc. without Steve Jobs. The celebrated inquiry has been asked, ‘how would the Apple Inc. be, without Jobs ‘. Demotivation is the consequence.

Furthermore, the strong rival affected Apple Inc. in footings of motive. No affair how introducing the Apple Inc. has done, the rivalry among the rival is merely excessively strong, most of them are bettering a batch more than Apple Inc. is bettering. The employees are unable to maximize their endowment and attempt since they can non acquire the same gait as the rival did. A great illustration is Samsung's innovative foldaway screen that impressed the universe engineering. This would emphasize the Apple Inc. staff and the consequence of demotivation. Besides, the worsening gross revenues of iMac have become the issue that demotivated the employees. In such compa etitor universe, the other computing machine maker is making great, therefore, providing many options for the consumers.
On the other manus, the increase in downloading music sites from clip to clip will do a large consequence on Apple Inc.‘s public presentation. Users can download music free of charge through online websites, non like Apple Inc.‘s merchandise, iTunes is noncapable to make so. No affair how advanced and how impressive the iTunes workers worked on, certainly more users will take the free of charge package alternatively of Apple‘s iTunes which costs existent money for downloading music, the workers get discouraged on their attempt.

In the facets of market portion, Microsoft is holding high value of market portion which tenseness the staffs in Apple Inc. in all degrees. The better the rival is making, the more the tenseness they would acquire which will hold an important impact on footings of motive among the workers. Furthermore, there is a distance between Tim and Jobs. The current CEO of Apple Inc. Tim Cook is unable to acknowledge the merchandises ‘ failure before it launched, even after the merchandise was launched, the job is nonfixed and what he did is apologize that Steve would ne’er make, alternatively, Steve will seek his best to fulfill the client satisfaction and keep the good repute and keep the loyal clients. This is what the current CEO, Tim Cook is incapable to make so. Unless Tim proves himself by future superb public presentations, the clients and employees will be demotivated from clip to clip and this would draw Apple Inc. down which the challengers hope to see. The interior motive is really difficult to place, peculiarly in big companies where everything is standardized, its vaporization frequently goes unnoticed till the minute when there emerge serious working jobs or employee foliages, rather out of the blue for the company. Yes, Tim is good at being a leader but since the world shows that valuable employees are discontinuing their occupations, top directors are going forth, and those who stay do non expose the coveted grade of ardor and enthusiasm.

Recommendation and Suggestion

Based on the above determination, we could see Apple Inc. has grown into a really valuable company. The disease of Steve Jobs should convey that Apple Inc. has a grehad at impact. However, Steve Jobs has done what he wanted to make by advancing the IPhone before he passed on. This is the biggest turning point of his concern every bit good as the organization, everyone in the universe was been convinced by his presentation, his word, his address, his organic structure linguistic communication, etc. However, does it intend Steve Job pass-on to be traveling to stop Apple Inc. ? What will go on to Apple Inc.?

Yes! Apple Inc. manages to fight side by side with Samsung, which is one of its strongest rivals against Apple Inc. Even though, Steve Jobs passes-on but the people in the organization besides being motivated because of Steve Jobs's difficult work and attempts have been motivated. Samsung so is their strongest rival but Apple does pull off to get the better of the obstructions.

What can we give as a suggestion, the HR Department has to make or doing event which motivates the employee. For illustration, spread a subdivision from tea clip into Happy Hour or implement after-work assemblage. Besides that, it besides can put an end to or undertaking that has to be done within twenty-four hours, a hebdomad, or a month. To accomplish such end or undertaking, of class there will be wages, like a little gift, shackle, accouterment, or higher governments have a dainty to their subsidiary. All of these are the illustration that provides the employee to work in a better manner every bit good to actuate and encourages the employee to hike there on the job abilities.

As we continue, Apple Inc. does confront another trouble. This is era and such progress of IT ( information engineering ), people tend to utilize something called cyberspace, assist them to check into the web site and downloading such as information, vocal, image, papers and many more application or utile ingredient. Meanwhile, Apple does hold a nexus with iTunes, everything interior is needed to be wage. For illustration, download it and we have to pay $ USD 0.99 for a vocal. But, it does supply us the prevue button that allows us to experience the joy of a few seconds. Therefore, the employees do experience discouragement as they set their on-the-job lives on the line. For this, Apple Inc. could supply better wages or bundle into one deck of vocals alternatively $ USD 0.99 is tantamount to one vocal. This could pull the oculus of people and have a higher opportunity for them to purchase. On the other manus, as for the employee who works under iTunes cooperate with Apple Inc. these hardworking workers may add on characteristics like associating into the wireless station so it could assist to publicize the vocals or intelligence around the universe. Besides that, the advertisement could do a small little money from it. Utilizing this money could set it into a cardinal hoggish bank so this money is average for those workers. How does this work? Or Motivate? Or Wages?
Despite the employee, wanting to take an interruption or remainder for a minute and have a cup of tea and they can pass their tea by subtracting from the cardinal hoggish bank.

In add-on, Microsoft has been making goods and their market portion value has gone up, this could do Apple Inc.‘s employees to be more tenseness in all degrees, sections. The better the rival is making and the more the tenseness they could be. This is a strong and common impact that can be thrown from a rival when the rival is strong.
Apple Inc. has to take steps and safeguard this affair. If non of the rivals will catch the current Apple Inc. Indeed, Tim is great at taking, and leading but the world shows that valuable employees are discontinuing their occupations, top directors are going forth, and those who stay do non expose their enthusiasm.

The decision in the recommendation, before the affair goes into a more serious or further negative impact on the organization it is better to happen a solution. To get the better of such a job, Apple Inc. may look into the inside information and pass small money on making a study of feedback. With the aid of feedback, things can be done easily. Furthermore, studies may perforate the client outlook; make full up for what is losing in the demands of the client by supplying better services and efficiencies. Hence, proposing ways for Apple to better is supplying a preparation and inducement for the employees. The following creates a good and comfy environment for the employee so they won’t experience the degree of tenseness in the on-the-job country.


As a decision of the whole study, we had learned that Apple Inc. is one of the most valuable organizations with engineering in the universe. When Apple introduced and launched its ain merchandise such as iPhone, IPad, IPod, IMac, and so on, it decidedly gives an astonishing consequence to its clients. When Apple Inc. hired Steve Jobs as a Chief Executive Officer and CEO, he had altered the Apple organization from an unknown company to go one of the most popular organization‘s in the universe. Steve Jobs is confronting the challenge from the other rival whereby their chief rivals are Samsung and every bit good as Sony and Nokia.

Steve Jobs introduced many types of motives and wages to his employees in the organizations. He ever forced and put himself and the workers into the difficult force per unit area so that they can accomplish unexpected feedback. He ever made certain that he was doing the right determinations, that before he is traveling to executive his squad. At the same clip, they were a statement with his employees in footings of pros and cons. It is really of import that the employees had shown the teamwork among each other. In Theory X, those workers have to be driven which affects the carrot and stick direction. Whereas, in the Theory Y which introduce by McGregor. Steve Jobs as a leader of the organization, must ever actuate the squad alternatively of merely pulling offing the whole organization. He is besides believed and the full trusted that his squad can execute a good demo full of possibilities.

Apple Inc. sometimes will besides make some misidentify on it. It is better to get the better by holding studies and feedback from the clients. Besides that, it is an immense doomed for Apple Inc. and the United States when Steve Jobs was passed off. Tim Cook as a current Chief executive officer of Apple must ever actuate and honor his squad so that the employees will non discontinue the Apple organization. Apple must maintain its impulse so that it can stay as one of the top orgaorganizationsthis universes.

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Research Paper on Apple Inc Business. (2022, Jul 15). Retrieved from

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