Phenomena of Facebook and Twitter as Globalization Force Essay

The rise in technology has been significant in the world in various ways. Various features of technology have been developed which are used for different purpose. One of the most common features of technology is the internet. The internet has led to the development of social media which has to enable people from different places to interact easily with each other. The most common social media that have been developed is twitter and Facebook. Facebook and Twitter are associated with a particular phenomenon which has been a contributing force in globalization. Also, social media has been linked to specific positive and negative cultural implications.

The phenomena of Facebook and twitter has been significant especially in globalization. Globalization refers to the act of conducting activities at a global level. Social media such as Facebook and twitter has played a substantial role in globalization because it has created a platform whereby people from different places around the globe can interact and share ideas (Naylor, Lumberton, & West, 2012). These ideas can then be used to carry out various activities such as business or governance at the international level.

The rise of these social media has been associated with specific cultural implications. These cultural implications can be classified into positive as well as negative. One of the positive cultural implications of social media is that it has increased the connection between different people. For example, through social media, it has been easy to communicate with different people due to the platforms that have been developed as well as the establishment of an environment whereby people can share their ideas and other sorts of information. Sharing thoughts and other kinds of information have led to increased creativity among different people (Xiang, & Gretzel 2010). The presence of social media has made it easy to conduct business because it can be used as a tool for advertisement and marketing. For example, various goods and products can be advertised on Facebook and Twitter then a person can request for it, and it is delivered within a certain period. The other positive implications of social media is that it is easy to get news and understand what is going on locally and globally. For example, when there is an emerging situation, it is first posted on social media before it can spread.

As much as social media has had positive cultural implications, there are some negative ways that it has affected our culture. One of these ways is that people over social media can share whatever they want. For example, due to the freedom that is available on social media, some people have ended up posting nude pictures. The second adverse effect of social media is that it has affected the youths because it has reduced physical activity. For example, a large percentage of youths to spend a lot of their time on social media, and they cannot do any other activity. These individuals will prefer to sit down behind a computer screen or their phones and chat the whole day. This high level of inactivity has led to the rise of lifestyle diseases such as obesity and heart problems among young individuals. The other negative implication of social media is that it has led to increased cases of bullying and harassment. This issue affects the kids the most, and they will have low self-esteem and depression in their life (O'Keeffe, & Clarke-Pearson 2011). For example, when a kid is from a different race, he or she might be discriminated due to the color and will have lower self-esteem.

Conclusion

Concluding, the rise of technology has led to the development of various features, and one of them is social media. The two major forms of social media are Facebook and Twitter. The phenomena of Facebook and Twitter have been a force in the globalization. Facebook and Twitter have a high number of users. This high number has created a platform whereby individual from different places can interact and share ideas on issues that can be used to conduct certain activities such as business on a global basis. These rise of these forms of social media have been beneficial to many people, but there have been some negative effects which been experienced.

References

Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the "like" button: The impact ofmere virtual presence on brand evaluations and purchase intentions in social media settings. Journal of Marketing, 76(6), 105-120.

O'Keeffe, G. S., & Clarke-Pearson, K. (2011). The impact of social media on adolescents,children, and families. Pediatrics, peds-2011, 15(3), 10-14.

Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179-188.