Paper Example on Walmart's Global Success: Brand Recognition, Expansion & Low Prices

Paper Type:  Course work
Pages:  3
Wordcount:  616 Words
Date:  2023-02-27


1. Brand recognition: The firm gets many customers every day and is said to be the most recognized brand in the world. Walmart has over 60 million available.

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2. Global expansion: The company has recently purchased ASDA a UK based retailer and Flipkart an Indian e-commerce.

3. Global preferences: The firm opened over 47 new stores in Chile, and central America with more in china and UK.

4. Everyday low prices strategy: The firm focuses on economies of scale and that is the reason it offers low prices.

5. Global supply chain and logistics system: The firm focuses on logistics and distribution as its core competencies. The firm uses IT to efficiently monitor the performance of its daily sales of products.

6. Human resources management: The firms believe that the employees are its assets. It invests heavily in the management and development of its employees.

Worth 20 points Total points:


1. Working conditions and employee treatment: there have been several criticisms and lawsuits over how the firm treats it employees.

2. Large span of control: The company is massive in size and this could leave some part weak.

3. Thin profit margins: The focus of the company is on cost leadership that results to thin profit margins.

4. Gender discrimination: In 2007 the company was charged for alleged gender discrimination.

5. Imitation: The business format that the firm uses can be replicated by any other business.

Worth 20 points Total points:


1. Expansion to other markets. Walmart has a great opportunity of venturing into markets that it has not be to yet. Such markets include the middle east, China and even the Latin America.

2. Strategic alliances: The company has a good opportunity of merging or creating partnership with other global brands. The company can also make profits by making acquisition with small companies.

3. Enhancing the human resource practices: The company can rethink and redefine its human resource practices with to focus on better engagement

4. Improving quality standards: Products that are of low might not be good for the customers. The firm can focus on the quality of its products and address the concern of the customers.

Worth 20 points Total points:


1. Impeach 45 controversies: The printing of the Impeach 45 T-shirts meant that the firm supports violence and this could not be a good thing.

2. Fake craft bear controversy: In the year 2017 the firm was sued for selling a fake craft of bear. This ruins the reputation of the firm and could reduce its brand image.

3. A primary target of competition: There are many firms that are focusing on competing with the world largest grocery retailer.

4. Political and legal tussle: There are several legal and political issues that might hinder the firm from venturing into a foreign country.

5. Small scale online e-commerce firms: there is an upsurge of small scale online based companies that are selling products that Walmart is selling. This could be a course of alarm.

6. Technical issues in their website: there are several complaints from customers about the technical issues on the website.

Worth 20 points Total points:


List your library citations or web resources. Please add more rows if needed.

1. Martinez, A. B., Galvan, R. S., & Alam, S. (2017). Financial Analysis of Retail Business Organization: A Case of Wal-Mart Stores, Inc. Nile Journal of Business and Economics, 3(5), 67-89.

2. Robinson, M. (2016). Walgreens: Financial Analysis and Recommendations (Doctoral dissertation, The University of Mississippi).

3. HUANG, J., & Yu, J. I. A. (2015). Wal-Mart Development in Chinese Market: Problems and Countermeasures-Based on the Enterprise Culture and Ethics. International Business and Management, 10(2), 11-15.

4. Tigert, R. (2015). Will Wal-Mart Survive in India?.5. Chowdhury, N. (2016). Competitive Factors Analysis of Garments Accessories Industries of Bangladesh. Available at SSRN 2871598.

6. Sims, L. (2018). Planning Your E-commerce Strategy. In Building Your Online Store With WordPress and WooCommerce (pp. 13-22). Apress, Berkeley, CA.

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