Internet Revolution: Transforming Lives & Business Activities - Essay Sample

Introduction

The fact that the internet has transformed numerous aspects of our current lives is still undefined, and also the way we handle business activities. With the internet, people can carry out shopping from their places of comfort. This shopping is inclusive of various services, for example, payment of freelancing bills. The importance of the internet is inclusive of finding relationships, watching shows or movies, or searching for information (Park & Kim, 2014, pp.460-467). Some corporations have managed to create a comprehensive career, for example, Twitter, Facebook, Instagram, and YouTube, together with other online communication. Considering millions of online users, social media, for example, Twitter are ideal places for marketing and promotion. Currently, Twitter has improved in terms of preference as a service for microblogging for both corporations and individuals (Thoring, 2011, pp.141-158). However, with everything, the effectiveness of utilizing Twitter is affected by how the promotion is carried out. The argument is that whenever carried out effectively, Twitter as a marketing tool is to cause increased brand awareness, increased company website traffic, and sales, together with enhanced ranking regarding search engines (Warren et al., 2015, pp.291-301).

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Twitter can be described as intelligent life in social media enabling the users to post short proclamations or microblogs. The forum is ongoing, open, adaptable, free, and straightforward. Following its launch back in 2006, the application has influenced marketing extensively. This forum is excellent for brands looking to gather associations with leading partners. Although Twitter is dominantly considered for spreading data, there are rewards awarded to companies that use Twitter in communicating with the involved users. Many companies typically, for example, Starbucks utilize the forum to communicate with the concerned supporters or users in a structure of one-to-many. Additionally, the balanced system is used in the collaboration of a single client by retweeting or answering (Humphreys et al., 2013, pp. 413-431).

Critic

In the current era of social media, for example, Twitter companies are trying to utilizing it aimed at marketing communication. The problem that arises is the manner of making the best use of the media involved in reaching the relevant audience (Valenzuela, 2013, pp. 920-942). In marketing cases, there are many debates regarding whether social media or the internet influences communication of the raised issues. The focus of some companies is the influence of utilizing Twitter is marketing and communicating strategies between the organizations and the relevant audience (Lovejoy et al., 2012, pp. 313-318). Various data have been analyzed in the determination of different aspects of marketing and social media. The outcomes indicated that retweets are considered as moderating variables between marketing and tweeting behavior. There is an influence on the retweets amount, considering tweeting response, and the conclusion is a positive correlation with the level of sales, among others. The implications raise by this consideration is how best to utilize the data and information to improve marketing (Raviadaran et al., 2019, pp. 709-730). However, there is a need to further perform investigations on similar corporations (Starbucks, for example) to project whether the involved model applied to all organizations.

Many researchers have found out that social media like Twitter are significantly useful in advertisements, which bring in various partners. A massive study has built systems and suggested observational regulations on how brands are to connect and impart with the involved users through Twitter (Blankespoor et al., 2014, pp. 79-112). The current technology and marketing trends create additional value and a stream of constant revenue in a given organization. The limitations involved in the articles concerned are that the full report relies on the trustworthy and fruitful brand, which is still inadequate. The example of Starbuck has been utilized as a current case study regarding Twitter and marketing strategies, for instance, cases of boost engagement, cybersecurity, business culture, online ethics, and proposition of customer's value. The gather proposal is that, to be excellent in social media, the involved brands should use various types of substance, the focus of visual elements, and overseeing suitability of customer communication (Jung et al., 2018, pp. 225-252). The discussion indicated practical and useful data and information for various brands involved, which try to attract clients using an economical marketing approach of Twitter.

Conclusion

The articles used in the research reflect that the examination under consideration was the utilization of social media (Twitter) as a strategy of marketing different brands. It can be said that Twitter has transformed the showcasing structure of the business environment. Also, the articles have described the suitability of various approaches in online marketing. Some of the involved strategies include advertising systems that use an examination of substances. The said investigation widens the understanding of showcasing about Twitter and also gives regulations that are useful for the specialists. However, social media has different disadvantages involved that affect the community, specifically. The market place interaction is reduced, and this could cause a reduction of new ideas that were initially shared in practice.

Bibliography

Blankespoor, E., Miller, G. S. & White, H. D., 2014. The Role of Dissemination in Market Liquidity: Evidence from Firms' Use of Twitter. The Accounting Review, 89(1), pp. 79-112.

Humphreys, I., Gill, P., Krishnamurthy, B. &Newbury, E., 2013. Historicizing New Media: A Content Analysis of Twitter. Journal of Communication, 63(3), pp. 413-431.

Jung, M. J., Naughton, J. P., Tahoun, A. & Wang, C., 2018. Do Firms Strategically Disseminate? Evidence from Corporate Use of Social Media. The Accounting Review, 93(4), pp. 225-252.

Lovejoy, K., Waters, R. D. & Saxton, G. D., 2012. Engaging Stakeholders through Twitter: How nonprofit Organizations Are Getting More out of 140 Characters or less. Public Relations Review, 38(2), pp. 313-318.

Park, H. & Kim, Y. K., 2014. The role of Social network Websites in the Consumer-Brand relationship. Journal of Retailing and Consumer Services, 21(4), pp. 460-467.

Raviadaran, N. S., Dastane, O., Ma'arif, M. Y. & Satar, M., 2019. Impact of Service Quality Dimensions on Internet Banking Adoption, Satisfaction, and Patronage. Journal International Journal of Management, Accounting, and Economics, 6(10), pp. 709-730.

Thoring, A., 2011. Corporate Tweeting: Analysing the Use of Twitter as a Marketing Tool by UK Trade Publishers. Publishing Research Quarterly, pp. 141-158.

Valenzuela, S., 2013. Unpacking the Use of Social Media for Protest Behavior: The Roles of Information, Opinion Expression, and Activism. American Behavioral Scientist, pp. 920-942.

Warren, A., Sulaiman, A. & Jaafar, N., 2015. Social media effects on fostering online civic engagement and building citizen trust and trust in institutions. Government Information Quarterly, 31(2), pp. 291-301.