Importance of Global Media Studies Essay

The emergence of global media with the due concept of globalization has enhanced transformations in the digital communication between the target audience and the information suppliers (Kraidy, 2018, p. 318). Therefore, the global media study is a discipline that handles international and peer-review of crucial information in the contemporary society. Consequently, global media comes about the technological revolutions whereby the internet has created a global village of communication reaching several people across the world. The internet has created a platform of integrated and internationally interaction of the world views (Sparks, 2013, p. 121).. The concept of global barriers to information and communication is gone and no more. The current global trends and intercultural evolution across the world have contributed significantly to the exchange of information and concepts around the globe enhancing commonness of ideologies in various sectors. The changing political, environmental, economic factors in the contemporary world through the global media contribution have increased understanding of the world trending social issues (Kraidy, 2018, p. 319). The essay has a fundamental background analysis on the importance of global media as a critical discipline which brings about diverse significant in the world.

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For instance, the initial and paramount concept of global media studies is promoting social truth and drawing a transformative rich heritage of issues in the society. Deriving the universal truth has supported social, economic and political approaches toward a just society in the contemporary global world. The study of the global media thus encourages just and fairness of issues with a critical overview of enhancing awareness of the social truth. In this case, global media studies have adopted a critical analysis of the problem with a different consideration of scholars in analysis compelling matters affecting the society in different platforms (Kraidy, 2018, p. 319). The increasing challenges in the political and economic affairs across the world have broadened global media analysis with the outstanding extensive research on this issues serve in solving matters from a public engagement perspective. The global media also uses the past information regarding varuios themes and reinvigorating research along with civic engagement in speaking the truth of power. Therefore, the big agenda of global press from this prospect is to have a collaborative blow past of the academic and public fray.

Nevertheless, global media studies act as a powerful and influential channel to mediate the countries, organizations, and individuals across the world. The global media studies thus analyze issues and provide a platform for communicating differences along with the similar context of the social problems through the cultural diversity concept. Initially, in the 1960s, the idea of globalization captured the evolution of Americanization (Castillo-Mussot, 2018, p. 120). The Americanization concept was a biased form of political dominance that sought to create superiority complex of the United States of America. American media firms during this period attempted to capture new markets and conveyed information along with other media content such as the American music and publications to the rest of the world (Castillo-Mussot, 2018, p. 123). This initial media commination promoted the western culture with less acknowledgment of diverse culture across the globe.

Currently, social issues have been transformed into a global stand rather than the superiority prospected seen in the 1970s on cultural imperialism. During this period, commercial media focused on the national issues rather than the world with a one-way flow of information. This relates to the imbalanced relationship between the supplier and the target audience. The concept of global media has, therefore, subjected a transitional and integrated prospect of relationship whereby the target audiences are essential in the development of information without developing one flow of communication. The one stream of information is a constrained aspect of the distribution of media which treasure the first world nations at the top while the third world nations are coming at the least (Comeforo, 2010, p. 218). The global media studies in the current society present a specific aspect of balancing the world regarding information. This has enhanced the world to have shared social information that creates an equal social set up despite the political and economic disparities.

Moreover, global media studies have initiated standards on the accuracy of information rather than the collective proximity, scaling and negativity. In this case, promoting the real concept of data from the ground rather than developing assumptions is essential in the society (Sparks, 2013, p. 121). The current issues facing the world require accuracy to win the audience trust on information. Therefore, it is crucial with due diligence to access accurate data regarding trending issues in the society. This information thus can be treated according to their urgency by different stakeholders across the globe.

Furthermore, the global media studies focus on promoting a positive image of information rather than the negative and catastrophic occurrence. This concept thus aims at improving human dignity across the world and respecting unfortunate instances or circumstances (Comeforo, 2010, p. 218). The humanity context consists of avoiding the societal stereotyping and discriminations such as racial segregation, gender difference and the cultural differences across the globe. The neoliberalism of media thus provides a platform of the national and the international policies on social affairs with less consideration of the countervailing forces (Fuchs, 2010, p. 46). The global media studies thus highlight the fault lines on the political and economic crisis with viable democratic and participatory essence of issues.

Additionally, the global media studies have initiated the cultural difference that accommodates the various languages across the world. Current society of media ha broadens the social horizon of information through different channels such as radio, television, and cinema. It means that the mass media channels have reconsolidated various groups across the world (Sparks, 2013, p. 129). This platform has renewed the cultural perspective of information across the globe. For instance, apart from the Hollywood media products, other products such as Kungfu from the Chinese society, Nollywood of Nigeria, among others have been rebuilt to meet their target audience. In this case, the viewers have a choice of information rather than the western culture (Sparks, 2013, p. 130). This has promoted rich cultural heritage across the world with diverse opportunities across the globe. The local radio and television channels have initiated their cultural content to their societies with the primary context of promoting their heritage. With the advancement in technology, the internet has been a powerful tool in bridging communication across the world. The internet has enhanced the global accessibility of information among other media content such as Music and video content. Therefore, standard norms and ethics act as tools that initiatives and promoting morals socials activities on the internet. Global media thus introduces the concept of hybridization to create an explicit and total deprivation of national identity (Sparks, 2013, p. 131). This concept emulates equality across the diverse cultural practices across the world and incorporating new knowledge through the intercultural initiative.

Finally, the concept of transnationality further attracts quality information globally alongside the developing new dimension on the capitalist comparison. The world of today treasures the latest information whereby multinational corporations adopt trending information to influence their strategies (Cordova, 2013, p. 895). The global media accumulates logic capitalist information that is essential in the structural scope of organizations. The global media has been a platform that has to encourage corporatism rule of organizational information. The world thus focuses on multinational organization towards acquiring critical strategies for the success of small enterprises. The global media thus transmit relevant information to the audiences with the primary purpose of creating a positive influence on the society (Cordova, 2013, p. 895). Thus, global media develops quality information across different areas increases the scope of relevant, useful information in the capitalist world.

Conclusion

In conclusion, the media study essentially has undergone several changes through the transformation of the social and cultural relationship among people across the world. The contemporary issues on global media have brought about a set of standards and promote equality around the globe (Sparks, 2013, p. 130). The concept of globalization has been a paramount tool in fostering diverse culture across the world despite the political, economic and social disparities seen across nations of the world. The neoliberalism of media content has initiated positive ideologies and a comprehensive relationship between the information suppliers and the audiences (Fuchs, 2010, p. 46). This article thus analyses the historical transformation of media and global media content since the 1960s to the current issues facing media. It is worth noting that the worldwide media study has brought about diverse opportunities across the world of today. Global Media has also promoted the transnationality of information with quality information and up to date information is on the spotlight to the capitalist audience (Cordova, 2013, p. 895).

References

Castillo-Mussot, M. (2018). Review of Global Entertainment Media: A Critical Introduction by Lee Artz (Blackwell). Lateral, 7(1).

Comeforo, K. (2010). Review Essay: Manufacturing consent: The political economy of the mass media. Global Media and Communication, 6(2), pp.218-230.

Cordova, N. (2013). Circuits of Visibility: Gender and Transnational Media Cultures. Feminist Media Studies, 13(5), pp.893-894.

Fuchs, C. (2010). New imperialism. Global Media and Communication, 6(1), pp.33-60.

Kraidy, M. (2018). Global Media Studies: A Critical Agenda. Journal of Communication, 68(2), pp.337-346.

Sparks, C. (2013). Global media studies: its development and dilemmas. Media, Culture & Society, 35(1), pp.121-131.