Introduction
Globalisation refers to the flow across cultures of people, ideas, and goods at unprecedented speed, quantity, and scope. It has profound implications in the identity formation among adolescence (ages 10-18) as well as emerging adulthood (ages 18-29). Recently, ethnographies and news reports provide vivid and thought-provoking illustrations on the effects of globalisation on cultural identity. Notably, globalisation has always had a massive impact on cultural identity. For instance, due to threats in discrete cultures, several questions about cultural identity have been seen as a significant challenge and requires in new urgency for attention purposes. This paper focuses on discussing the effects of globalisation on cultural identity.
How Globalization Affects Cultural Identity
According to Rumiz Paolo's book, "The Fault Line" he argues that the new era of globalisation, most people have become very concerned about the particularity uniqueness of their way of life (Caserta, 219). The nature of cultural identity should be able to provide the global significance of local sense and knowledge community, nation and self. Most societies are rendered passive if their culture is jeopardised and made meaningless with several travels which are associated with globalisation. For instances, globalised Western culture forms the foundation for cultural identity with a focus on core values in terms of cultural identification as well as rejection and acceptance of its global social order.
Moreover, opposition to inequitable global order central to identification with humanity concerning they're cultural reshapes (Pieterse 254). These identities may be used to encourage globally minded collective action in addressing all the potential caveats that are brought about by a change in the global world. Through the spread of technology and the Internet, local culture has been promoted. Meditation has been seen as a sacred practice in Indian culture for centuries and its spread in being evident across the world due to globalisation. It calms the body and promotes connection for an inner being as the individual shies off from their conditioned self. The practices act as a symbol that unites an individual with other aspects of the world.
Loss of Individualism and Group Identity
Similarly, globalisation leads to loss of group identity and individualism occur when globalisation and travels encourage a western ideal of lifestyle. This further promotes a homogenous set of beliefs and values. Notably, the adoption of western ideologies and culture is universal due to the development of several computer-mediated technologies that are being processed and marketed via western markets (Jensen et al. 290). Through travels, the dominant culture and population of the day are used to determine the next greatest technology through the next commercialised gadget that offers numerous operations at ago. Lack of access to technologies which are present within the classroom set up and the education system aims at combining lethal cultures for non-dominant characteristics. Not having access to technologies that are present in the classroom, combined with an education system geared toward the dominant society can be a lethal combination for non-dominant cultures (Jensen et al. 290). The present legal, power and education structures reflect western philosophies and ideas. When these western ideas are assimilated into the other paradigms and cultures with far reaching effects, they hinder the stability of the native cultures. Although it is assumed that ideologies and values from the Global North may provide a comprehensive framework for the development of new knowledge and careers, when it is exposed to others it leads to a massive loss in the native cultures. Consequently, most cultures are either boosted or lost due to interaction with other aspects in the global society; individualism and conflicts which are remarkably the basis of loss in the cultural identity.
The Decline of Foster Costs
Globalisation also fosters the decline of cost on cultural identity. It also fosters free flow of information and rapid progress in technology such as transportation and communication sectors as well as cheaper travelling across the world "Global Village" (Jensen et al. 290). The Declining costs have led to massive changes in the individual as well as in the tastes of societies for greater integration. Similarly, globalisation led to global diffusion of television, digital technologies, television and internet for the increased communication process. As a result, most borders checks are strengthened to have explicit control over ineffective information dispensation thereby affecting cultural values. Notably, if the globalisation is geared towards shaping social order in different countries and states, culture mix may be seen as a hindrance thereby leading to loss of some cultures as the production process tries to balance the rationale (Crane et al. 124). This illustrates that inequitable global order is central in social activities which lead to loss of cultural beliefs and heritages especially if no proper balance is made to rationalise the issues.
Loss of Morals Among Members of a Given Society
The fact that accessibility of new technologies usually occurs in different forms and regions in the world and that the relationship between the excluded and the included norms has been adversely improved is no social fact. A need for creation of new awareness is paramount especially on the value of information as well as on the trading increment on tangible goods which increases interaction capacity and values between regions and countries in the world, branches of production improve the level of culture mix (Pieterse 254). However, this does not portray significant differences; instead, it reduces complexities which are associated with interest on capital gain as opposed to building a steady cultural platform where every person may exercise their worth. As a result, the globalised Western cultures interfere with the forms and foundations for an exclusive cultural identity, which is a privilege only in some cultures and ways of life. Globalisation also exposes the education system new approaches which are hard to adopt due to mild variations in the countries concerned. Notably, the present education system, power, and legal structures reflect western philosophies and ideas due to cultural mix thereby lowering the strength of one's cultures if the process continues for a long time (Crane et al.15). Western ideas and way of life become easily assimilated into other paradigms and cultures with far-reaching effects such as lowering the dignity on the regional culture
Loss of Individual Freedom
Another effect of globalisation on cultural identity has been associated with the freedoms regarding trading and the abilities of the companies' to acquire labour. For example, in most developed countries such as North America the assignation of the North American Free Trade Agreement (NAFTA), allowed mobility and trade between different countries in Europe such as Canada, United States of America and Mexico. Although, NAFTA was limited to a specific locality and within certain zones, the incorporation of other members led to the loss of their original cultural identity. According to Crane et al., the most badly affected were the Mexicans whose identity through the trade union was adversely affected (Crane et al. 124). Notably, the rapport between the prevailing culture and other important cultural celebration are massively being lost as members try to interact with other cultures. The rise and development in most developed countries and led to the traditional perceptions which the developing countries have been embraced. For instance, trade and trade systems were initially associated with mutual interaction where the seller and the buyer meet and carry out the transaction process. However, due to the rise of globalisation, there has been halted and made incoherent as each tries to associate himself or herself with the new developments.
Conclusion
In conclusion, globalisation establishes the rationale that exists between two separate cultural disparities. On the other hand, globalisation creates adequate awareness of cultural. However, in terms of science and technology, globalisation reflects the theory of convergence and makes people more aware of the particularity of their culture when they travel to other countries. The planet acts our lifeboat, and we depend on it to carry out our chores as well as for bringing people together. This creates a sense of deep-rooting in one's culture for the dispensation of the local language. This dimension creates excellent integration into a new world.
Overall, through globalisation, Science and technology have been used to reflect the theory of convergence to promote cultural identity. Similarly, the development of science and technology have made people to be much closer than before thereby enhance culture exchange as well as more about cultural identity.
Works Cited
Caserta, S. (2019). Mediterranean Resistance in Paolo Rumiz's Il Ciclope: The Island and the Lighthouse. ItalianStudies, 74(1), 87-99. https://doi.org/10.1080/00751634.2019.1532646
Crane, Diana, Nobuko Kawashima, and Ken'ichi Kawasaki. "Culture and globalisation theoretical models and emerging trends." Global culture. Routledge, 2016. 11-36.
Jensen, Lene Arnett, Jeffrey Jensen Arnett, and Jessica McKenzie. "Globalization and cultural identity." Handbook of identity theory and research. Springer, New York, NY, 2015. 285-301. https://doi.org/10.1177/0743558416670007
Pieterse, Jan Nederveen. Globalisation and culture: Global melange. Rowman & Littlefield, 2015.
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