Introduction
The event life cycle is a type of management strategy used to actively stage and network activities. The success of planning and management depends on whether the process follows the right sequence and design. The event life cycle model defines the budget and goals of the events hence making it easier to determine the amount of finance required within a specific period. For example, the Winter Olympics held in Pyeongchang's of 2018 used events life cycle model and this made the management of activities easy. This was achieved because the events management in tourism and management makes use of core management principles to suitably create, design, and plan for events.
Core principles in any event life cycle management focus on attracting the attention of the audience through communicating the design model. It creates a memorable and unique impression which anonymously captures the stakeholder's mind thus making not only the participants but also the visitors to move from one event to another without obstruction. Design implies that the physical organization addresses problems that come from the complaints from around the festive and needs, especially from the stakeholders. The primary principle is shaped definition and how the audience responds to the physical environment in which the event takes place. The design of the 2018 winter Olympic in Pyeongchang explored the perception of the audience in terms of beautiful layout hence attracting a great audience turn-out (Yang, Song, and Moon, 2019,p. 17). The designers realized the importance of mental representations, and this influenced the perception of the audience for the fact that the shape enabled everybody to see every event. Consequently, scene representations require image which has bright colors and shading information. This type of structural description covers the aspect of perception, imagination, and cognition.
Crowding, on the other hand, is an important topic which has effects on the stakeholders' event experience. According to Saaksvuori and Immonen (2008), crowding affects the sense of belonging, and the most audience finds attendance difficult. Events management makes organizing as a principle to increase audience attendance at the events. The organization ensures that the visitors are not compromised and they meet their expectations of entertainment. Olympics events at the Pyeongchang indicated that place attachment and organization positively creates audience attachment hence reducing negative feelings of crowding. Event management lifecycle influences event design, crowd management practices, and audience capacity. The solid circle to sports performance creates proxemics hence supporting an argument that a supportive environment determines audience response in terms of place and time which makes planning easy.
The formation stage of Pyeongchang's 2018 Winter Olympics has stakeholders who have expertise in bidding and useful in hosting the Olympic Games. The experts in the bidding desk formulate a robust plan which reduces costs and maximizes the flexibility of partnerships. Bidding and stakeholders have specialized knowledge in sports, infrastructure, finance, marketing, security, and transport. They, therefore, enable the planning of events at the stadium and outside. For instance, all competition venues held in Pyeongchang will be located 30 minutes driving distance from the stadium (Essex and de Groot, 2016, p.89). In the same parallel, the stadium is designed to address crowding problems for the fact that it can seat up to 35,000 spectators. According to the statistics, Pyeongchang 2018 Winter Olympic hosted 3,894 athletes and team officials with over 2,900 accommodation personnel.
The growth stage of the Pyeongchang's Winter Olympics in South Korea featured 102 events which sports disciples such as bobsleigh, ski jumping, snowboard, figure skating, and luge. However, it is possible through the international Olympic committee to add some more sports disciplines to make the growth stage complex. The ultimate stage should be conducted in a spirit of dialogue and partnership of new members and the international Olympics committee. The discussion will enable a team of experts to develop and refine their projects withholding the events and also calculate the expenses involved in each event. The committee, on the other hand, can provide services such as games expert individuals who specifically oversee the game concepts and the management practices in the event life cycle. Successful planning at the early stages will help the life cycle management to achieve its goals.
Consequently, the future development of event destination can be structured based on the core principles with the aim of reducing operating costs and making the games accessible to all individuals. This means that sports such as freestyle skiing and mass start cab be accessed online and through television to minimize crowding at the stadiums. In the same parallel, the stakeholder's concern can be addressed by listening to their complaints including protection of the athletes, spectators, and the participants. The taxpayers are also experiencing pressure concerning expenses in the lifecycle of the games. The International Olympic Committee, therefore, should help to cut extra costs by sponsoring the events and even supporting the Olympic teams from different cities.
Conclusion
In conclusion, the issue of tourism and hospitality event life cycle management has tremendous tensions especially in the Pyeongchang's Winter Olympics of 2018. Proper design and plan will help to manage the activities in the winter games hence boost athletes' performance in Korea. The ultimate goal is to minimize operating costs and promote sustainability of future development games.
Bibliography
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Essex, S.J. and de Groot, J., 2016. The Winter Olympics: Driving Urban Change, 1924-2022. In Olympic Cities (pp. 84-109). Routledge.
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