Introduction
Google, as an International technology company, has a record of accomplishment in the fast-evolving industry. The research and innovations that the Company is investing in are changing the face of technology year in year out. These innovative activities revolve around perfecting internet-related services and products, including online advertising devices, search engines, software programs, and cloud computing. I believe the motivating factor of the Company is its quest to meet its mission of organizing the world's information system and making it universally valuable.Additionally, the Company is developing to make internet-based services more quickly accessible. Google, therefore, is already providing access to new technologies, for example, Self-driving cars, Google Fiber, Smart Contact Lenses, Google Glass, and Project Loon. Concerning the evolution of technology with the efforts of Google Company, I want to focus my discussion on the five techniques mentioned above that it is giving the world access.
Self-Driving Cars
The car has automated brakes or automated parallel parking that builds on the frequent use of proximity sensors to facilitate parking. The sensors combine with the automated steering technology used for parking. This combination of mechanical brakes and automated steering wheel makes the foundation of self-Driven cars (Kroger, 2016). The vehicle has eight sensors with LiDAR rotating on the roof. LiDAR is a camera that uses between 32-64 lasers to measure the distance to objects. The results from the measurement, in turn, build up a 3D map with a range of 200meters in circumference to allow the car to see hazards. In addition to this camera, the vehicle has another standard camera pointing through the windscreen. The camera spots hazards ahead of the car like pedestrians, other motorists, or cyclists. Moreover, this front camera also reads road signs and detects changes in traffic lights.
However, it is essential to note that these sensors do not work independently to move the car. Instead, the vehicle uses data from all eight sensors. The data interpreted interdependently by the Google software communicates with the sensors in the cameras to execute motion and car control systems from one point to the other (Gruyer, Magnier, Hamdi, Claussmann, Orfila & Rakotonirainy, 2017). Google software accurately receives information from the sensors interprets it and similarly translates to the sensors on what to do while on the road.
As much as this technology looks vibrant, and we cannot wait for its full implementation, it is essential to know the challenges that come with it and how to manage them. First, it is difficult to create maps for these cars. Therefore, before Google does any road test, its employees have to drive through a town manually to build a 3D plan using the LiDAR. In that case, employees have to go around all the cities to get data that will enable them to create a comprehensive 3D plan. Secondly, Driving needs a lot of social interaction, yet robots do not possess that factor. The Company will then have to train its robots on how to recognize other road users. The robots can recognize users already on the road, but it still not effects because they will not detect perceptions. Detecting perceptions means that the robots can only identify hazards already on the highway but not those that are likely to get into the road, making this matter an obstacle.
Importantly, self-driving cars have more positive impacts than negative ones as much as it has several obstacles limiting their implementation. The usage of this car is safe because 90% of accidents are from human error. Specifically, drivers, therefore, with the introduction of vehicles that will not require drivers, will help reduce this number of fatalities. These cars are also convenient because they will reduce traffic jams by proper communication and coordination now that they will have online connections. In this regard, street reclamation will get to effect immediately with the controlled and well-coordinated traffic. However, we must also recognize that not all of our problems will get a solution. Remember, while implementing this idea, we will be rendering drivers jobless, and this becomes one significant negative effect of Self-Driving cars.
We also need to note that driverless cars will use electric power to operate because of the nature of the technology involved. They cannot use fossil fuels. This new twist will free the environment from atmospheric pollution because of fuel emissions. Therefore, as much as it is a noble environmental conservation idea, the concern is how innovators get enough power to run over millions of cars.
Other matters that may arise apart from ecological issues are the security and safety of this project. This technology involves the exchange of data from the sensors to the Google software servers and back; therefore, information moves across the cloud, making it possible for criminals to initiate cybercrime activities. To make developers and users, safe Google will have to manage cloud data ways through encryption and other tight security measures.
Self-driving cars will also increase town and city mobility, making issues like traffic fines, forgotten stories. Urban areas can as well get new sources of income, and new jobs will come up, including operating the new cars. This advantage will reduce inventors' expenditure instead of increasing revenue for the Company making it advantageous to the managers of Google as a company.
The technology will be useful to information managers as well, in that, management of extensive data for research purposes will be necessary. The necessity is observable because the project is still at its early stage. Many improvements will be essential in the trial phase of its implementation. Furthermore, tracking information will take place in different fields, for instance, in the transportation of goods and people. Drivers will not be available, therefore keeping records of products and people using these vehicles in the industry is essential.
Google Fiber
Google Fiber, a 1-gigabyte speed broadband internet, is one of the greatest Google technologies of all time. This internet service provider launched in 2010 aims to leverage Fiber to premises and to fix wireless deployments to give users high-speed internet. The Fiber provides both optic internet and television services at 40 times better speed than the average 25mbps broadband speed in place. The installation of this product involves a network box with an Ethernet port of up to 4 Gigabit (Smith & Chane, 2016). Besides, the connection has a DRV storage box with a capacity of 2TB capable of lighting up to eight television sets simultaneously. Alongside the TV sets, it can also connect a Google Nexus 7 tablet gadget used as both viewing devices and remove control for the Fiber. Furthermore, fiber users also get an additional one TB storage space to manage cloud data through Google drive.
However, unique and lucrative this technology seemed to potential customers, it faced a lot of critical challenges until it had to pull out of some towns. The main problem was its expansion, which was going to face serious hurdles. The hurdles would come because laying miles of cable is expensive and time-consuming. Other than that, attaching these wires to electric poles towards the homes of customers would also meet local government rejection. However, Google would have thought of complete wireless technology as an alternative to replacing expensive and time-consuming fiber optic cables. Further, before doing any installation on electric poles, which may not be possible without the knowledge of the government, there should be legal inquiries and agreements with other stakeholders.
Apart from the issue of expenses, time, government, and other stakeholders' interference, the problems of convincing people to sign up for the installation of this fiber internet were very difficult. It was hard to convince people to opt out from service providers. They hate to enjoy the super fast speed they are yearning for because of the cost and time issue (Carnes, 2018). The Company should look into possible ways of solving the problem of high expenditure and time consumption during the installation process to be able to convince potential customers. As confirmed by one of the Company's employees, some potential customers have service providers they hate but still want to still with them. A study is necessary to try and find out why there is too much rejection of this idea, and Google should address that issue before thinking of practically implementing the concept.
Google fiber has several impacts on society; in this case, the people using it. For instance, fast internet ensures high definition video conferencing, no buffering on online-televised videos, and quicker cloud gaming. For home entertainment or business purposes, the fact that this internet is a fact is a positive impact on society. On the other hand, its subscription may be affordable, and it is enjoyable to use. However, the fact that it is expensive and time-consuming to install does not go well with society. Besides, the issue of misunderstanding with the local government on the use of electric poles for installation may also bring tension and instability among the dwellers of that intended place.
Smart Contact Lenses
Smart contact lenses technology is an innovation by Google aimed at enhancing vision beyond natural human capabilities. Just like the standard lenses, they sit on the eyeballs while containing micro versions of the existing technology (Pedersen & Ellison, 2017). The advanced lenses include surgical replacements of the standard eye lenses with the electronic ones. Fluids injected into the eye fuse with the lens capsule as it changes into a solid state. Smart contact lenses have the same features but are a little more robust and permanent compared to the current glasses. Importantly they are likely to be safer and more comfortable than the standard lenses. Smart lenses are capable of harvesting energy. The two methods involved in the process of harvesting energy include solar power sensors and piezoelectric sensors. Solar power sensors convert sunlight to electrical power, while piezoelectric sensors convert mechanical eye locomotion into electrical power.
Google is doing a great job of finding solutions to ocular complications. The Company is doing endless research to find answers to critical health solutions. However, with the urge to find visual solutions to optical impairments, the Company is not doing much to think about diabetic patients with ocular complications Gale et al., 2017). Such patients are very much in need of technical visual backups. However, optical experts report that their cornea is very soft compared to the ones of healthy people. Therefore, a contact lens with such high power artificial resolution is likely to scratch and tear these soft and vulnerable tissues. For that reason, the noble idea brought up by Google Company is impractical in cases like this one. Moreover, the experts regard it as a non-starter project from the beginning of the concept because it lacks merit in solving ocular health complications. The challenge has no solutions now, therefore, regarded as a drawback to the idea that may hinder its inception.
The Company should work on more research activities in partnership with the optical experts to find out if there can be alternative lenses. The alternative lenses should be ones that cannot react with the soft cornea tissues of the eyes with people suffering from diabetes. For that reason, the idea should not be about the lenses that transform energy into electronics. It should not because the electronic form of energy reacts even faster with the tissues than any other form...
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