Essay Sample on Google: Leading Tech Co. with Market-Leading Products

Introduction

Google Company was founded by Larry Page and Sergey Brin in 1998 to assist in solving problems encountered by human beings in their daily lives (Jarvis, 2011). Google is one of the technology companies with the largest market share in the world. Some of the leading products provided by Google Company include Calendar software, web email, internet search engine, Google Chrome, Android, Good AdSense, Google Drive, Google maps, and Chromebook (Jarvis, 2011). The services offered by Google Company to its customers include Hangouts, Contacts, Groups, Gmail, Sites, and Forms.

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Google uses both generic strategies, and intensive growth approaches in the development of its products and providing services to all customers. The policy applied by Google Company relates to the nature of the industry and the characteristics of its products. The generic approach adopted by Google Company has a lot of impacts on the development of products and the provision of services to potential customers. The intensive growth strategies like prioritizing the mission statement help in ensuring that Google can maintain its position as the leading technology company in the world. The combination of intense growth and generic strategies is essential in satisfying the needs of Google Company in ensuring effective leadership and continued development. Google Company operates its products and services in the technology industry. Google provides technology-related products and services.

The major competitors of Google Company include Apple, Microsoft, Amazon, and Facebook. The competitor like Apple Inc. uses the branding and pricing strategies to improve its market shares; therefore, posing severe threats to Google Company (Jarvis, 2011). Hulu and Netflix are the main competitors for YouTube, which is also owned by Google Company. The application of the generic strategy enables Google Company to use the information system to compete with the major competitors in the technology industry. The business information systems enable Google Company to access essential resources that cannot be utilized by the competitors. The technology industry is so competitive because different companies have adopted unique strategies to improve their brand and global market shares.

The Overview of Mission Critical Systems

Different information systems contribute to the success of Google Company in the technology industry. First, the human resource system is essential in analyzing the performances of the employees working in Google Company. The human resource department is the section of the organization that uses this information system because its main objective is to improve customer satisfaction through the production of quality goods and services. The human resource information system is mission-critical because it enables Google Company to identify its performances based on the achievements made by the employees (Volokh & Falk, 2011). Also, the human resource information system allows Google Company to identify its potential business opportunities and plan on how to utilize them in the technology industry. Technology is essential in promoting effective induction and training of the employees in the organization.

Secondly, the marketing information system is used by Google Company to increase its market shares in all parts of the world. The advertising and sales groups use the marketing information system to perform activities like product promotion, planning, and selling of the products in the marketplaces. The marketing information system creates value for Google's products because it determines the appropriate price based on their quality and customers' needs (Jarvis, 2011). The marketing system contributes to the mission-critical resources because it determines sales forecasting for Google Company.

Lastly, the manufacturing information system is utilized by Google Company in the production of quality goods and services. The operational and management units use the manufacturing information system in designing quality products in the company. The manufacturing information system is mission-critical because it improves engineering and product designing operations; therefore, ensuring that quality brands are developed (Volokh & Falk, 2011). Technology is significant in promoting quality control of all manufacturing processes in Google Company.

References

Jarvis, J. (2011). What would Google do?: Reverse-Engineering the Fastest Growing Company in the History of the World. Harper business. Retrieved from: https://dl.acm.org/citation.cfm?id=2096061

Volokh, E., & Falk, D. M. (2011). Google: First Amendment Protection for Search Engine Search Results. JL Econ. & Pol'y, 8, 883. Retrieved from: https://heinonline.org/HOL/LandingPage?handle=hein.journals/jecoplcy8&div=39&id=&page=