Introduction
Communication can be described as the contextual, transactional, interpretive, and symbolic process through which a common understanding is established among people. The most important aspects of effective communication are being a keen listener. Active listening is one of its most important aspects, and it involves being clear about listening to and comprehending what is being communicated. Another important aspect is of effective communication is being an informed non-verbal communicator. This is because non-verbal communication constitutes 93% of what is communicated, with words accounting for just 7% of the communication. The following is an examination of these aspects of communication as evident in the article, "Tusk Warns of 'Special Place in Hell' for those who Backed Brexit without a Plan" that was published in The Guardian newspaper.
Symbolic communication entails referring to ideas and objects that are absent during the time of communication in order to drive the message home. It alters a priori anticipation of events, and creates a massive potential for effective communication (Scollon, Scollon and Jones, 2012). As humans, our present state of modernity is owed to this mode of communication, as contemporary technology for communication is the most appropriate example of communicating symbolically.
The European Union's (E.U.) president, Donald Tusk, communicates symbolically by issuing unscripted comments to the effect that a "special place in hell" has been set aside for those who are advocating for Brexit without having even a rough plan on how the deal should play out (Boffey, Rankin, and Stewart, 2019 Feb 6). Tusk, seeks to drive the point that such parties' fate is worse than those who are eternally damned to suffer the torment of hell. As such, Tusk seeks to symbolically communicate the message that such parties are more evil than the average evil person whose sad fate is being eternally damned to suffer in hell. By outlining that the abode of such parties is a special place in hell in the afterlife, Tusk seeks to communicate the message that they are worse than the average evil person.
Interpretive communication entails the translation of raw information to the layman's language, from the technical jargon of experts. This is done in an engaging, as well as an inspiring manner that leaves a profound and enduring impression on the audience (Neuliep, 2012). As such, interpretive communication is not just a means of laying out information, but is principally focused on ensuring that the audience gets the message. By referring to Tusk as a "devilish Euro-maniac", Sammy Wilson, the Member of Parliament (M.P.) for DUP, is simply outlining that Tusk is abusing his position as the E.U. President (Boffey, Rankin, and Stewart, 2019 Feb 6). Wilson is of the opinion that Tusk is adamantly opposed to the Brexit idea, owing to sinister intentions on his part that can only be described as maniacal and devilish.
Transactional communication involves the exchange of messages between the receiver and sender in a give-and-take approach. As such, the receiver and the sender alternate turns in receiving the communication, and then subsequently respond to it. Therefore, both the receiver and the sender are regarded as communicators. They take turn in assuming this role in the course of passing messages between themselves (Piller, 2011).Transactional communication is mostly employed when communicating interpersonally, and is also known as circular communication.The choice by Guy Verhofstadt, the coordinator for Brexit in the E.U. parliament, to express his opinion on Tusk's comments to Brexiters through tweeting is reflective of this mode of communication. Verhofstadt asserts that "well, I doubt Lucifer would welcome them[...]" (Boffey, Rankin, and Stewart, 2019 Feb 6). His intention is to elicit a reaction from Brexiters who are of the opinion that those who proposed Brexit without a plan are even more evil than the devil himself.
Contextual communication involves the bidirectional information exchange between two parties. Both parties must, however, be acutely aware of the cultural, environmental, and relational context in which the communication occurs (Piller, 2011).In brief, contextual communication is preceded by intricate awareness of what the communication entails. Since the United Kingdom (U.K.) Prime Minister, Theresa May, is on her way to meet Tusk to discuss a possible Brexit deal, only this mode of communication can be expected between the two. Tusk appears to be inclined to undermining the effectiveness of this anticipated mode of communication with his unsanctioned comments.
Reasonable, actionable propositions must be tabled by the U.K. if a win-win deal is to be reached regarding Brexit. At the same time, however, the U.K. must prepare for the likelihood that those propositions may be rejected. From a regulatory and legal perspective, such a deal, if focused on financial services only, should be drafted around the concept of relationship-building with countries that are outside the E.U. The fine print of the deal should be built around the concept of the passport for financial services within the E.U. Through this approach, the U.K. can expect to offer services across its national borders that it cannot only monotonously regulate, but can also maintain without having to establish a physical presence in E.U. member countries. However, the U.K. can also opt to provide such services through local branches, where only this local outlet is regulated by the host country.
In order to ensure that the deal sails through, the U.K. must also allow for the offering of such services by E.U.-affiliated institutions in her backyard. This deal builds on the established equivalence concept among E.U. member countries. This creates the opportunity for those countries interested in exiting the E.U. to cushion themselves from the economic ramifications of doing so by creating a novel industry for delivering financial services based on the idea of passporting. This deal circumvents the quagmire of politics on both E.U.-affiliated and E.U.-opposed countries, and can be rolled out autonomously. The deal is also backed by a legal framework for achieving this objective. The legal framework must be based on a bilateral agreement between the U.K. and the E.U. It must also include an implementation framework drafted by the U.K., and thorough regulatory framework consented to by the E.U.
The benefits of assenting to the deal by E.U. member countries must also be satisfactory in order to muzzle dissenting voices. Such benefits should, therefore, include sustained access to the U.K. in order that the potential benefits of the liquidity of the territory to the E.U. remain undisturbed as they are under the current pre-exit conditions. The E.U. must be assured that under this Brexit deal, the interest to establish new branches, as well as continue to operate existing ones within the U.K. will remain intact. Currently, the E.U. enjoys unfettered access to the global and extensive client base of London under the existing passport agreements. These benefits are under the threat of being withdrawn under the present Brexit deal. On the part of the U.K., the benefits of pursuing such a deal include evading the necessity to relocate U.K. financial interests throughout the E.U. back to London. In addition, the deal also eliminates the need for the U.K. to create new subsidiaries throughout the U.K. In the contrary, if these measures are not circumvented, the E.U.'s competitiveness will be limited by the financial ramifications inherent in their implementation. This is because the costs of pursuing Brexit without avoiding these measures will imply the passing of these costs back to E.U. customers.
Therefore, a win-win result for Brexit will have to be built on the equivalence concept of the E.U. This is a universally endorsed concept under the existing laws that govern financial services within the E.U. This concept provides that if a country has regulations and laws that are in agreement with those of the E.U., business interests established within the country can be accorded access to E.U. markets. Precedence for the equivalence concept can be found in in the relationship between the United States (U.S.) and the E.U. Since the E.U. has established that the clearing regulations and laws of the U.S. are technically equivalent to its own, U.S. clearing houses are permitted to operate within the E.U.Numerous equivalence determinations of a similar nature exist, such as the one for reinsurance between the U.S. and the E.U.
References
Boffey, D., Rankin, J., and Stewart, H. (2019, Feb 6). Tusk Warns of 'Special Place in Hell' for those who Backed Brexit without a Plan.The Guardian. Retrieved from
https://www.theguardian.com/world/2019/feb/06/donald-tusk-special-place-in-hell-for-those-who-backed-brexit-without-plan
Neuliep, J. W. (2012). Intercultural Communication: A Contextual Approach. Thousand Oaks, Calif: Sage Publications.
Piller, I. (2011).Intercultural Communication: A Critical Introduction. Edinburgh: Edinburgh University Press.
Scollon, R., Scollon, S. B. K., & Jones, R. H. (2012).Intercultural Communication: A Discourse Approach. Malden, MA: Wiley-Blackwell.
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