Essay Sample on Activision Blizzard: A Leader in the Gaming Industry

Introduction

The leader of Activision Blizzard Kotick said that it is all about invention, playability and the quality of a product. Since the late 90s, the Activision Blizzard has been competing with Ubisoft and take-two interactive. It actually embraced three topmost firms per distinct platform. Some of the companies that compete against Activision Blizzard are, Zenimax, Take-Two Interactive, Riot Games, Rockstar games, Nintendo, NCSoft, and Electronic Arts. Some of the companies like Microsoft and Sony who were the manufactures of hardware aided Activision Blizzard a lot and if it were not for them maybe it could not be existing. Activision Blizzard somehow depends on these companies to survive. The NCSoft competes with Activision Blizzard because it has specialized in making online games that can be played by more than one player and this makes them become rivals with Blizzard physique vending hit, 'world of Warcraft'.

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Activision Blizzard does better than most of its competitors because it always maintains a target of 18 dollars and purchasing ranking on their stocks. It also has designers and editors below their purvue and most of their competitors do not have them. The Activision Blizzard King tries to maintain its present client base from the different games that were produced for the last fifteen years. To make sure that the company achieves its targets, Activision Blizzard emphases the three pillars which have aided it to become very successful since it was started. The pillars that Blizzard focuses on are, expanding assignation, extending audiences and creating prospects for additional player ventures.

The first pillar changes stronger income development in the future. This enables it to keep its consumers attached to its games and all the users are able to play it by 10 billion hours. The more the customers play the game, the more their chances of making an instinct of purchasing the game increases. The more the people are playing the Activision Blizzard games for a longer period the more the revenue of the games increases. This empowers the company to be able to uphold its income even after they have launched a game. Not only the second pillar aids the consumers to purchase a product but it also keeps the customers excited and involved about the games they are thinking to launch.

The business model of Activision Blizzard has enabled the firm to tap into the developing future bazaars deciphering into more profits. Activision Blizzard acquired MLG that many different people use to watch proficient gamers. The MLG platform has thrown them a step forward than their competitors because many people will be able to view the games that they are providing to their customers. Even though the E-sport gaming also has the MLG platform, Activision Blizzard still tops the chart because it owns many games that are known worldwide. Activision Blizzard also announced that it has started to advertise its Inc. games that are in its mobile games. Analysts have confidence in Activision Blizzard that when it starts to advertise, there is an opportunity increasing its revenue to 500 million dollars in the upcoming years.

Bobby Kotick the CEO of Activision Blizzard believed that the publicizing of games will not become bothersome but it has an increased potential because none of the company's competitors have contact to the users who are active. This has enabled Activision Blizzard to produce more gamers in the forthcoming years.

Works Cited

Reitmeier, Philipp. Activision Blizzard, Inc. in China: a PEST analysis. Diss. Munich Business School, 2016.

Martins, Rafael Tiago Duarte. Activision Blizzard: consolidation movements in a maturing videogame industry and value creation. Diss. 2010.