Introduction
Tourism refers to movement from one's home area for exploration, adventure, fun, or to promote specific cultural and social lives. The travel is usually hindered by dominant stereotype as tourists explore their new environment. In most cases, stereotypes slow their adventure or impede the accomplishment of their missions and visions based on the goals the tour was meant for. This paper focuses on examining why and how tourist develop stereotypes while traveling away from their locality to a place of choice, inaccuracy in the stereotypes, their importance, dangers and how they can be modified to eliminate them in the tourism policies.
A stereotype refers to the generalization specific cognitive, a social category which usually members from different localities together within a given time, though it is not essential for cultural dependability. Stereotypes are associated with the characteristic traits which evident among a group of individuals (Avraham & Ketter, 2016). Tourist develops stereotypes because of the country's brand, which usually suggests that they can accomplish the tourist wishes but instead fails to ascertain such promises. The choices of destination among tourist are, in most cases influenced by the perception and motivation which they get from the country's brand personalities. However, these brands differ from the tourist destination image, thus exposing the tourist to major stereotypes as they try to balance the ambiguity.
The cultural aspects of the country of origin also cause stereotype among tourists. The country of origin connects tourist products from different emotions, which is different from the actual rationale. The cultural imbalance, therefore, exposes tourists to stereotypes (Jorgensen, Law & King, 2018). Similarly, tourist development stereotype because of poor connections and relationship between the country of origin and the image of the destination. The physical outlook, political stability, social life as well as economic level determines the behavior which is expected from the visitors if the target is lower or higher as compared to the country of origin it will evaluate the purchase of products as other activities which the tourist might involve in.
Additionally, tourist develops stereotypes due to the nature of the connection between the customer's behavior and the destination image. A tourist who behaves differently in his or her destination can be impressive or depressive based on the perception of the host. Imposing different behavior which most tourists embraces either for fun or adequately mix with the hosting nation usually lowers their connectivity, thereby affects their adaptability and extensive exploration processes.
Inaccuracy in the Stereotypes
In tourism, most stereotypes have been regarded as inaccurate because of the overgeneralizations from the group concerned. This portrays that most stereotypes are harmful and can adversely interfere with the social reputation of the tourist in his or her destination. Similarly, have no relationship with the cultural the host country, and in most cases, they are used for decision making not necessarily the created assumption (Yzerbyt, 2016). Quite shockingly, many people use the prevailing twofold sentiment as faulty thinking, which does not provide any coherent relationship with the outlined outputs or other pertinent concerns.
Significance of Stereotypes
Stereotypes act as direct expressions of values and beliefs, thus acts as a valuable tool inaccessible culture analysis once such conditions have been identified. As a result, the stereotype can be used in tracing the origin of a particular thought. Similarly, stereotypes simplify our world by reducing the amount of processing in thinking which we have to embrace when we come into contact with new people or while in new environments (Bordaloet al., 2016). This leads to social categorization that reduces incidences of prejudice attitudes, which most people usually associate themselves within their new environment.
Dangers of Stereotypes
Most stereotypes which are common among tourist convey a negative impression. This includes incidences of overweight which are in most cases associated with stigma. Such stigma reduces the self-esteem of the victim and makes him or her feel out of place. Similarly, stereotypes are related to false beliefs about people's, country's, or nation's personalities and abilities (Williams, Sng & Neuberg, 2016). However, this turns to a voice of self-doubt in the mind of the parties concerned and in most cases, hard to erase. Notably, a racial stereotype which often favors a given race lowers the worthiness of other races as well as makes them seem incoherent. For instance, the dominant race may belittle other races and leads to their dying-off.
Modification of Stereotypes
Due to differences among people which has been realized as the leading cause of stereotype, the parties or individuals concerned need to interact freely within the stipulated code of conduct in their new environment. Issues of acculturation should be addressed in good time. Overall, motivation and embracing one another regardless of his or her weakness strengthen then lost worth.
Conclusion
In conclusion, differences in cultures influence behavior and create a major impact on tourism policy. However, economically, the stereotype can tear apart the stability of the country. As people try to balance their needs against their worth, certain complexities are realized, leading to resorting to harmful activities. As a result, the economic status of such places continuous to deteriorate. Besides, it interferes with the composer and concrete stability that can be attained.
References
Avraham, E., & Ketter, E. (2016). Tourism marketing for developing countries: Battling Stereotypes and Crises in Asia, Africa, and the Middle East. Springer.
Bordalo, P., Coffman, K., Gennaioli, N., & Shleifer, A. (2016). Stereotypes. The Quarterly Journal of Economics, 131(4), 1753-1794. https://doi.org/10.1093/qje/qjw029
Jorgensen, M. T., Law, R., & King, B. E. (2018). Beyond the stereotypes: Opportunities in China inbound tourism for secondtier European destinations. International Journal of Tourism Research, 20(4), 488-497. https://doi.org/10.1002/jtr.2198
Williams, K. E., Sng, O., & Neuberg, S. L. (2016). Ecology-driven stereotypes override race stereotypes. Proceedings of the National Academy of Sciences, 113(2), 310-315. https://doi.org/10.1073/pnas.1519401113
Yzerbyt, V. (2016). Intergroup stereotyping. Current Opinion in Psychology, 11, 90-95. https://doi.org/10.1016/j.copsyc.2016.06.009
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