While the Retailers Association of India has invested more into building its audience, the Retail Council of Canada has done barely just enough. This is evident from the disparity in the number of followers on their accounts. While the former boasts of over 11,000 followers, the latter has about 2,800 followers. The reason for this disparity would be in the nature of the posts made by these two accounts, whereas the Retailers Association of India markets various items from retailers as well as educative material. The Retail Council of Canada mainly focuses on the educational content.
Further, the Retailors Association of India makes use of posts that are audio-visual in nature on a regular basis to cater for all, as well as to help break the monotony of reading. The Retail Council of Canada is more focused on written posts, and there are barely any videos posted on the page. Using different techniques while making a number of posts on social media plays a crucial role in capturing the audiences' or consumers' attention.
Similarities in use of platforms for enlightenment and how often posts are made.
Both the Retail Association of India and the Retail Council of Canada use their platforms to enlighten their consumers, and those interested in the services of how to go about their businesses during this global pandemic of COVID-19. It hasn't proved easy to go about the retail industry in the usual or normal way. To keep themselves in business, they have to do the most to ensure their consumers stay at par with the modifications. This type of awareness from both retails also benefits the consumers in the sense that it keeps them safe from contracting the disease.
Further, both retail is seen to make use of their social media accounts on a daily basis. With the rapid increase of globalization, the advancement of technology came as a silver-lining. Most consumers are to be found online. In order to connect with them, and to ensure that the connection does not fade away, it is crucial to keep your business pages up-to-date and interact on a real-time basis with your consumers. Both retails have recently made post updates on their accounts, and are seen to do this more regularly
Differences in frequency of posting and mode of interaction with the audience.
There's a disparity in the frequency within which both accounts make their posts. While the Ted Rogers School of Retail Management had its last posts made on June 16, 2020, and June 11, 2020, respectively, the Singapore Institute of Retail Studies had its posts made an hour ago, and the previous one being the day before.
The Singapore Institute of Retail Studies allows for the audience to interact with them during any time of the day and typically responds to any queries within a few hours. The Ted Rogers School of Retail Management only operates between 9:00 am – 5:00 pm and does not show clarity on how prompt their responses to queries are.
Similarities in use of social media to provide insight on innovations and offering online education.
The Singapore Institute of Retail Studies and the Ted Rogers School of Retail Management both use their social media platforms to give important insights on various innovations that are happening in the retail industry. For instance, we see the Ted Rogers School of Retail Management showcasing how retailers in South Korea use "Robot baristas" in support of social distancing. While from the Singapore Institute of Retail Studies, we see them offering insight on its launch of the first national standard on e-commerce transactions in a bid to ensure quality service delivery to its customers.
They both use their platforms regularly to educate their audiences on various aspects of the retail industry. For instance, the Singapore Institute of Retail Studies gives a lesson via video on how to start an online business. Further, it provides a link to n in-depth and practical hands-on training program to help interested persons be able to launch their e-commerce websites. The Ted Rogers School of Retail Management offers the chance to study and acquire a Retail Management Certificate program entirely online while gaining the requisite skills in inventory planning, management, promotions, and consumer insights.
It is important to make constructive posts regularly. This provides room for engagement with your audience, as well as correction. Getting different views over an opinion you have is essential in building up your objectivity.
Gregory, A. (n.d.). 32 Ecommerce Tools to Turn Your Retail Business Into an Online Store. Retrieved June 19, 2020, from https://www.thebalancesmb.com/ecommerce-tools-to-take-your-retail-business-online-4150111.
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