Organizational culture refers to the shared beliefs and assumptions by a group of people that helps to distinguish one organization from another. It includes the habits, symbols, working language, values, visions and norms held by an organization. Every organization defines its culture through the unique ways or styles applied in achieving their goals. The culture of an organization sets guidelines on how the employees should work. It also dictates how interactions should be among themselves as well as stakeholders, clients and people outside the organization. NASB culture was formed by the founding members resulting in the organization having an outstanding high performance in the competitive market. However, a lot of dedication and efforts from the employees in adopting and showcasing the culture play a significant role in the organization's effectiveness and positive outcome in the market.
North American Senior Benefits is a life insurance company which works in collaboration with Annuity Brokerage Company. Annuity company acts as the middleman in connecting NASB with different life insurance companies such as Mutual of Omaha, Gerber, and Americo to name a few. We have agents located in every state in America with the headquarters located in Northeast of Atlanta, GA. North American is an integrity company, integrity marketing being the largest health and life insurance brokerage company in the whole country.
The culture of our company establishment was through the adoption of the right values and actions and hiring of the right people competent for the job. The founders of the company came up with the shared assumptions and beliefs which provided a strategic competitive advantage. Trust and integrity formed the core of the company's culture. These two values were demonstrated first by the founding leaders and passed on to the employees. Everybody working in the company is required to adopt these values and work towards maintaining the culture of the company. Giving out rewards is done to the best performers every year, which motivates the employees to exploit their full potential and skills and maintain the organization's culture. Professionalism, honesty and trust have enabled the organization to have a good reputation, create a valuable relationship with clients and increase the clientele which has led to the creation of more job opportunities and increased revenue for the organization.
Change is inevitable in every organization. It ensures the company moves with the current trends and adopts measures and practices that are relevant in the competitive market. The management in our organization influences and sustains change through effective and efficient communication, provision of adequate education and enough time to facilitate change. The employees are informed adequately on the logic behind the change and the nature in which it will take place. They are also involved in the design and implementation phases.
Socialization of new employees is very crucial to the individuals and the organization as it affects their attitude, performance and satisfaction (Alvesson & Svenningsson, 2016). In my organization, new employees undergo extensive training to familiarize themselves with the culture and understand the company's expectations from them in terms of achievements. After that, they are introduced to the other colleagues and assigned a partner to help them adopt and adapt to the new culture quickly.
The success of any organization largely depends on how the communities perceive them and share their values. As a way of showing our gratitude and sharing the love with the community, the company donates $1 from every policy sold, with Brain Tumor Foundation for Children being the primary charitable organization. The management and the employees also volunteer and engage in activities meant to benefit the communities both locally and abroad.
References
Alvesson, M., & Svenningsson, S. (2016). Changing organization culture: Sulture change work in progress (2nd ed.). New York: Routledge.
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