Essay Example on Montana Grizzlies Football Team's Social Media Presence

Sports teams and personalities use social media to interact with their fans and marketing themselves. A majority of the teams and individuals have social media accounts which they use to make relevant announcements directly to the fan base. The Montana Grizzlies Football Team is one of my favorite football clubs based in Missoula, Montana. The club is present in almost all the popular social media platforms, including Facebook, Twitter, Instagram, and YouTube, amongst other sites. The team uses social media to engage actively and interact with fans, announce the team activities, and endorse brands.

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An evaluation of the social media accounts of the Montana Grizzlies Football Team reveals the contents, brand voice, and engagement of the club with the public. The content of the posts relates to the marketing of the club, where it uses the platforms to highlight the clubs' achievements and strides made to improve the quality of all the aspects. The content also includes the announcements of the club's activities, such as the matches ahead. Other announcements made include the signings of players and interviews with key players who contribute to the massive success of the club.

The brand voice of the club demonstrates uniformity in attitudes, values, and selection of words of the club addressed to the target audience. The voice constitutes how the brand personality extends to an external audience. The contents posted on all the social media platforms exhibit a friendly and inviting tone. The friendly tone seeks to create the comfort of the fans by communicating professionally and enticingly to promote their stay in the club. The inviting aspect seeks to create a bigger fan base for the club since football teams earn massively from the support received from the fans through the sale of tickets. Currently, the club has more than 45,000 fans on Facebook and 36,000 on twitter.

The Montana Grizzlies Football Team has successfully managed to keep the fans engaged throughout. An evaluation of the social media platforms reveals that the club makes at least a post daily, which might be either a reading accompanied by images or links or videos. Such contents are likely to put the fans active on social media such that they are eager to read receive new content daily. The online engagement enables the club to showcase its unique brand personality and identity and build a meaningful connection that would result in a repetitive reading of the posts made.

Facebook, Twitter, and Instagram appear to be the most effective and suitable channels to post all the upcoming events. I would recommend several suggestions that would improve the content, brand voice, and engagement of the posts made on these three platforms. The club should focus on social media engagement with fans. For instance, although most of the social media platforms allow viewers to share the content, owners of the pages can increase engagement through shares and comments. Fans want to interact with teams directly, and therefore, the admins of the pages should make an effort to respond to the concerns or comments of the fans on the post.

Another way of increasing engagement is to ask fans to possibly predict the potential lineups for the next games or even choosing the player of the match. Most of the teams have awards for the man of the match or the player of the month in which fans should directly participate through polls. The club should improve on the quality of content. For example, a majority of the posts on social media include writings and images. The inclusion of short videos for either past events would be a way of improving content.

References

Montana Grizzlies (n.d). Retrieved from https://gogriz.com/sports/football/roster