Essay Example on Black Eyed Peas: Music, Dance & Global Credibility for Successful Marketing

The source characteristics are essential aspects for successful marketing communications (Clow, 2016). The Black Eyed Peas' attractiveness is represented by their fetching party anthems, with powerful dance beats, crazy special effects, and repetitive hooks that are integrated into numerous party mixes. This artistic composition can attract a large fan base from across the world who are potential customers. The group's credibility is reinforced by their status and global consideration as one of the most successful rock bands, which makes their opinions and assertions credible among their fans. The credibility characteristic is positively perceived among famous people. Many of the consumers want to imitate celebrities, and for this, they are willing to buy anything that makes them similar to them. This preoccupation with physical appearance has led cosmetic, beauty, body care and fashion brands to use familiar faces in their advertisements, which causes thousands of people to go to stores to look like them. If the Back Eyed Peas endorsed a product, the fans or the target market is likely to consider the said products as credible. The group's power is expressed in their diversity which represents what society considers a powerful symbol of authority.

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Music has been used as one of the most effective forms of advertising for a mass-production market system to work. Advertising generally constitutes the set of means that are used to spread the news of things or events, dissemination of news or commercial announcements to attract potential buyers, viewers, users, etc. Rock music celebrities such as the Back Eyed Peas as a band is used in promoting such products as fashion, drinks and beverages, and sports events among others. Country music artists are also good fashion ambassadors. They can also endorse such products as musical instruments and educational campaigns. Hip-hop artists are mostly involved in fashion promotions, jewelry and beverages. Generally, music communicates, signifies and connects emotionally and intensely with the identity of the person, which is why it is mostly used for commercial purposes. Regarding formats, the video clip has become a marketing star, followed by other projects that include live performances as the basis of the collective experience. As for the sectors, fashion and accessories are the most influential brands in the production of music, from luxury to urban fashion. It is followed by beers, spirits, soft drinks, the automotive sector and telephony. The exciting thing is that there are optics, food, hygiene and home products that also produce music, which shows the permeability of pop and rock music in all sectors.

In designing a television advertisement for a Black Eyed Peas concert, the target market would include both young people and adults since the band appeals proportionately to these audiences. The Black Eyed Peas are known for their electric beats and colorful artistic displays in their concerts representative of their energy, unity and diversity. The messaging strategy, in this case, would be the brand image. The group has had an outstanding career spanning more than two decades, with a long-standing relationship with the fans, press, colleagues, and the environment, both in public and private life. The advertisement will appeal to the target market using the iconic multimedia displays characteristic of the Black Eyed Peas, which will increase the popularity and brand image of the group. Being in the concert will help the brand to appear more assiduously positioned in the customer's mental selection when going to buy the group's merchandise, specific products or services. An effective television ad is the one that creates a connection with the target audience, engraving the message in their memories.

For a Black Eyed Peas performance at the university, a musical appeal with a brand image advertising strategy would translate to a successful performance. As singers, these members of the group are accompanied by success and triumph, which generates connection and admiration among the public. The unique beats, dance moves and artistic performance are very popular with the brand, and this would attract a broad audience from the university. Both the university and celebrities themselves will benefit from this type of advertising. The group will help increase popularity with the university, just as they will manage to improve their notoriety.

References

Clow, K. E. (2016). Integrated advertising, promotion, and marketing communications. Pearson Education India.