The following data collection methods are not likely to achieve the overriding objective. For each one, indicate why not:
a. Drop-off survey
b. Group-administered survey
c. Mall-intercept survey
Compare the use of an in-home method to the use of an online method for Global Motors survey. What are the relevant pros and cons of each one? Indicate which one you would recommend and why.
The use of an in-home method to carry out the survey is one of the best approaches that can be incorporated into Global motors. One of its main advantages is that it will allow the researcher to have a face to face conversation with the respondent thereby being able to know more about his or her perception. The second advantage is that there are minimal chances of dishonesty when this method of survey is implemented. Moreover, it is also associated with certain forms of disadvantages, one of the main disadvantages is that the researcher might fail to know the exact time on when to get the respondent.
The use of an online method of survey is also associated with several advantages and disadvantages. One of its main advantages is that it is faster means of communication. Secondly, it is not tiresome compared to other forms of survey. Its disadvantage is that it can be easily manipulated under certain conditions and also the respondents might take longer than expected to give their responses. As far as these two methods are concerned, I would recommend the use of the in-home method to carry out the survey since the respondents will always be able to respond in real time.
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